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Tag Archives: Mattel

Happy Thanksgiving(R) Dolls and Guys

Posted in Trademarks, USPTO

Thanksgiving is, without a doubt, my favorite holiday.  It’s a day to reflect on our many fortunes and to spend time with family eating delicious turkey, potatoes, and pie (and maybe watching some football).  It seems that the Christmas trees, music and displays spring up at local retailers earlier and earlier each year, usually immediately… Continue Reading

Beware the Paralyzing “Whac-A-Mole” Trademark Mentality

Posted in Branding, Domain Names, Infringement, Marketing, Trademarks

Trademark enforcement against infringing domains on the Internet is frequently likened to playing Whac-A-Mole. Just as soon as you eliminate one, up pops another, and another, etc. Dan’s post from last week on the most recent land rush on the Internet – with the creation of almost infinite Internet real estate — may be a warning that this comparison… Continue Reading

“Hot Wheels” Casino Promotion: Apparently Not a Toy Story

Posted in Advertising, Branding, Dilution, Famous Marks, Marketing, Trademarks, TTAB

  Last month I came across this enormous, larger than life, banner advertisement hanging from the exterior of a casino on our way to the backwoods of Wisconsin. Of course, this promotional piece took me back to my early childhood and called to mind my long lost enormous collection of Matchbox brand Hot Wheels toy cars and… Continue Reading