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Tag Archives: Mauro Porcini

Aaron Keller Explains the Physics of Brand

Posted in Articles, Branding, Marketing

We enjoyed connecting with our many friends at Fuse 2017 last week in Miami Beach, and experiencing the larger-than-life Martha Stewart and the living display of her fearless brand. One of the many Fuse highlights was experiencing Aaron Keller explain the Physics of Brand, Capsule’s third book — this one Aaron Keller co-authored with Renee… Continue Reading

FUSE ’14 we missed you there, our case for 2015

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Networking

– Aaron Keller, Managing Principal, Capsule You may have plenty of excuses for missing FUSE this year. Perhaps budgets were cut in favor of quarterly earnings, learning is no longer important to your organization, or inspiration has been limited to watching TED videos between meetings. Whatever the reason, we’re not judging, just looking to help… Continue Reading