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Tag Archives: Michigan

I’m Concerned About The Meaning.

Posted in Advertising, Branding, Marketing, Social Media, Squirrelly Thoughts, Trademarks

In Michigan last week, the billboard below popped up off of an interstate highway near Flint: (image, and story, available here) It certainly isn’t the first time that an advertisement has left out, or at least obscured, the sponsor or the products. (See our own Duets Blog discussion of a Coca Cola ad with sparse information here). Given that… Continue Reading

The Not-So-Happy Place of Genericness

Posted in Articles, Food, Genericide, Infringement, Law Suits, Loss of Rights, Non-Traditional Trademarks, Trademarks

Restaurant trade dress is possible to own when the claimed trade dress is distinctive and non-functional, think Taco Cabana. Restaurant trade dress can be so unique in the marketplace that distinctiveness is presumed with a finding of inherent distinctiveness. When not so obviously unique, distinctiveness also can be established with the more difficult proof of secondary meaning. Remember 1992? The… Continue Reading

Pepsi, No Coke: Branding Nonsense at Work?

Posted in Advertising, Branding, Famous Marks, Food, Marketing

Irony is something I enjoy capturing, as you already know, especially when it comes to branding. Take this recent image from my favorite hot dog joint in Grand Rapids, Michigan, Yesterdog: Note the vintage Drink Coca-Cola signage on the wall, directly behind the modern soft drink fountain, delivering only Pepsi products, to my great disappointment. Now,… Continue Reading

Malarkey: Political Storytelling

Posted in Advertising, Branding, False Advertising, Marketing, Squirrelly Thoughts

Vice President Joe Biden recently revived popular use of the word “malarkey” or “malarky” — a word that essentially means “nonsense.” Our DuetsBlog friend Nancy Friedman, author of the award-winning Fritinancy Blog, covered “Malarkey” as the “Word of the Week” earlier this month. So, imagine my surprise to pass by a restaurant called Malarkys in Grand Rapids, Michigan this past weekend;… Continue Reading

Trademark Victims?

Posted in Branding, Food, Infringement, Marketing, Trademark Bullying, Trademarks, USPTO

Hardly a day goes by without the media reporting on some sort of trademark dispute. Enter the need for a winner and a loser, a bully and a victim. You know the typical media drill by now, Goliath is the trademark owner and a guilty bully, and David, of course, is an innocent victim, lacking any personal responsibility whatsoever…. Continue Reading