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Tag Archives: Microsoft

Microsoft’s New Battle: Toads

Posted in Branding, Famous Marks, Trademarks, USPTO

It isn’t often that Forbes and Arcade Sushi are reporting on the same story. But some news is so big, so ground breaking, and so important that all media outlets cannot, in good moral consciousness, fail to comply with their duty to inform the public. Obviously, I’m talking about Microsoft’s potential reboot of the Battletoads… Continue Reading

A Window into the Future for Apple’s Trade Dress?

Posted in Branding, Idea Protection, Non-Traditional Trademarks, Trademarks, USPTO

A few weeks back, Steve discussed Apple’s recent applications to register a trio of non-verbal trademarks, shown below: (Each image links to the corresponding application on file with the U.S. Patent and Trademark Office – USPTO). Spoiler alert: This post contains the USPTO’s ultimate decision regarding the registrability of the design and layout of various… Continue Reading

Apple’s Word Count for Non-Verbal Branding

Posted in Articles, Branding, Goodwill, Infringement, Law Suits, Marketing, Non-Traditional Trademarks, Sight, Technology, Trademarks, USPTO

A picture is said to say a thousand words, and ironically that is almost literally and exactly true when it comes to Apple’s focus on non-verbal icon branding. A week before the 4th of July, Apple filed these three non-verbal trademark applications: Clicking on each will take you to the detailed USPTO information for each application,… Continue Reading

Copyright Infringement Can Impact Your Brand

Posted in Copyrights, Guest Bloggers, Infringement, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Technology

- Debbie Laskey, MBA Have you ever spent hours working on a document for work? That’s a silly question because most of us who recognize Microsoft software and SlideShare have spent countless hours working on executive briefs, lengthy project reports, presentation decks, and much, much more. Normally, we give our work product to our supervisors… Continue Reading

Are we ready for Big Data to buy Big Ad?

Posted in Guest Bloggers, Mixed Bag of Nuts, Squirrelly Thoughts, Technology

- Jason Voiovich, Vice President, Marketing, Logic PD Ad agencies are in a bit of a data land grab. For the past five years, the big agencies conglomerates have been falling over themselves to acquire or build digital marketing practices. More recently, that focus has evolved into an unstoppable urge to not miss the boat… Continue Reading

Xbox One: Single Player Lawsuits Only

Posted in Agreements

- Derek Allen, Attorney – Microsoft is dropping its new console, the Xbox One, just in time for Christmas this year.  The official unveiling occurred last month and reviews have been . . . mixed.  The most controversial aspects of the console were requirements that the console be able to access the internet once every… Continue Reading

Rebranding in the Social Media Age and Recent Uproar Over UC Logo

Posted in Branding, Famous Marks, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Networking, Trademarks

By Debbie Laskey , MBA Did you see the sequels for Rocky, Star Wars, or Harry Potter? If you did, then you understand the concept of a movie sequel. Some characters are the same, and some plot lines continue, but above all, the brands remain the same. Directors and producers spend millions to make sure… Continue Reading

Where there’s little light, we find big design hope

Posted in Branding, Famous Marks, Guest Bloggers, Mixed Bag of Nuts, Sight, Trademarks

- Aaron Keller, Managing Principal, Capsule Whether it’s a natural tendency to write the underdog story or just a desire to see big get crushed by little, we tend to favor the small over the large. The economics of change have provided plenty of stories for us and plenty of small heroes to back. For… Continue Reading

Microsoft’s Brand Refresh Cements Color Trend?

Posted in Branding, Famous Marks, Trademarks

–Dan Kelly, Attorney Over the years, we have documented a number of branding trends, from blue ovals, to the 3D trend, to our AlphaWatch. With its recently announced new logo, Microsoft appears to be bucking all trends. Without further ado, here it is: Did you catch that? I know. Blink and you miss it. Look, I will freely confess my bias: I… Continue Reading

Generational Naming 8.0

Posted in Branding, Marketing, Trademarks

–Dan Kelly, Attorney I ran across information today that Microsoft is coming out with a new operating system this fall:  Windows 8.  8?  What goes into that branding decision?  I’m intrigued by the fact that Microsoft and Apple are again heading in opposite directions.  Apple eschewed the moniker “iPad 3″ for its latest generation of… Continue Reading

The Microsoft Cloud is Entering China

Posted in Almost Advice

The United States may still be leading in cloud computing sales, but China’s appetite for cloud computing services may be growing faster than the United States. Gartner found that 55 percent of Chinese respondents are willing to spend 10 percent of their total IT budget on cloud computing compared to 42 percent in Europe and 49… Continue Reading

Let the Cloud Platform Wars Begin!

Posted in Almost Advice

Microsoft is joining the battle for cloud platform supremacy through the release of Office 365. In doing so, Microsoft joins the likes of Google and VMware to see who will emerge as the new power brokers of the IT industry.  Microsoft held the distinction of being the power broker in the PC era, but the cloud… Continue Reading

Another Indication that Cloud Computing is Gaining Mainstream Acceptance

Posted in Almost Advice

If you pay attention to the recent marketing of some big tech companies such as IBM and Microsoft, you will notice that more references are being made to the “cloud.” For example, Microsoft’s television commercials use the phrase “to the cloud.” When references to cloud computing start seeping into marketing material intended for the general public, it… Continue Reading

When Holes in Markets Can’t Be Filled

Posted in Branding, Guest Bloggers, Marketing, Product Packaging

 —David Mitchel, Vice President of Norton Mitchel Marketing Successful brands often find holes in markets that need to be filled. There are numerous examples to illustrate this point. Microsoft found a great niche in the computer software market and their success made Bill Gates one of the richest individuals on the planet. Apple’s iPod was… Continue Reading

Describe Different

Posted in Branding, Guest Bloggers, Marketing, Search Engines, Trademarks

"What am I?" Every invention begs this essential question of identity. The answer is found in the product’s descriptor. A descriptor defines a thing, categorizing it, framing it, positioning it and signaling its intended future. A product that doesn’t claim to break new ground adopts its category’s standard convention. For example, a new, run-of-the-mill digital… Continue Reading

To Google Or Not To Google

Posted in Advertising, Branding, Genericide, Guest Bloggers, Marketing, Search Engines, Trademarks

Full disclosure…I own Google stock. I like their products and their potential. However, I am more than a bit concerned about how they use their names and trademarks. Microsoft® names its products in a traditional fashion. Microsoft is the company; names like Windows, Silverlight, Bing are clearly the products. A very logical naming architecture that makes it clear where… Continue Reading

Just Verb It? Part II: A Legal Perspective on Using Brands As Verbs

Posted in Advertising, Branding, Food, Genericide, Loss of Rights, Marketing, Search Engines, Trademarks

It is probably fair to say from my initial Just Verb It? post, the many articles referenced in that post, the substantial panel of commentary to the post, and additional interest in the topic, that at least two truths about "brandverbing" are beyond much, if any, debate: (1) Lawyers (including the International Trademark Association’s guidelines on proper trademark use) routinely advise brand… Continue Reading

CatchThis: It Might Be Called Bing, But It’s Not Google

Posted in Advertising, Branding, Marketing, Search Engines, Trademarks

                                         Microsoft is flashing its latest version of bling with its launch yesterday of the much anticipated “decision engine” it has dubbed Bing. I agree the new brand name has a nice ring (according to Microsoft, the “sound of found”), with great brevity, rhythm and cadence, but sorry, I’m sticking with the generic name “search… Continue Reading