The United States may still be leading in cloud computing sales, but China’s appetite for cloud computing services may be growing faster than the United States. Gartner found that 55 percent of Chinese respondents are willing to spend 10 percent of their total IT budget on cloud computing compared to 42 percent in Europe and 49… Continue Reading
Tag Archives: Microsoft
Microsoft store brings back fond memories of Yankee Candle
Posted in Copyrights, Sight, TrademarksA few weeks ago, I found myself at the Mall of America, or MOA, as Minnesotans fondly refer to the great shopping mecca. Clutching my coffee and walking as briskly as possible to the destinations of my choice, I had one goal in mind, which I infer is the goal of anyone who has been… Continue Reading
Let the Cloud Platform Wars Begin!
Posted in Almost AdviceMicrosoft is joining the battle for cloud platform supremacy through the release of Office 365. In doing so, Microsoft joins the likes of Google and VMware to see who will emerge as the new power brokers of the IT industry. Microsoft held the distinction of being the power broker in the PC era, but the cloud… Continue Reading
Another Indication that Cloud Computing is Gaining Mainstream Acceptance
Posted in Almost AdviceIf you pay attention to the recent marketing of some big tech companies such as IBM and Microsoft, you will notice that more references are being made to the “cloud.” For example, Microsoft’s television commercials use the phrase “to the cloud.” When references to cloud computing start seeping into marketing material intended for the general public, it… Continue Reading
When Holes in Markets Can’t Be Filled
Posted in Branding, Guest Bloggers, Marketing, Product Packaging—David Mitchel, Vice President of Norton Mitchel Marketing Successful brands often find holes in markets that need to be filled. There are numerous examples to illustrate this point. Microsoft found a great niche in the computer software market and their success made Bill Gates one of the richest individuals on the planet. Apple’s iPod was… Continue Reading
An Ode to the Brand of Brands, the King of Cola: Coke
Posted in Guest BloggersDear Coke: I love you. You are an incredible product. You are the Babe Ruth of soft drinks, the proprietor of the word “cola,” and most of all, the brand of all brands. Your brand is not just bulletproof; it’s indestructible—even from self-inflicted damage. Interbrand, the global branding giant, recently valued you at… Continue Reading
Describe Different
Posted in Branding, Guest Bloggers, Marketing, Search Engines, Trademarks"What am I?" Every invention begs this essential question of identity. The answer is found in the product’s descriptor. A descriptor defines a thing, categorizing it, framing it, positioning it and signaling its intended future. A product that doesn’t claim to break new ground adopts its category’s standard convention. For example, a new, run-of-the-mill digital… Continue Reading
To Google® Or Not To Google®
Posted in Advertising, Branding, Genericide, Guest Bloggers, Marketing, Search Engines, TrademarksFull disclosure…I own Google stock. I like their products and their potential. However, I am more than a bit concerned about how they use their names and trademarks. Microsoft® names its products in a traditional fashion. Microsoft is the company; names like Windows, Silverlight, Bing are clearly the products. A very logical naming architecture that makes it clear where… Continue Reading
Just Verb It? Part II: A Legal Perspective on Using Brands As Verbs
Posted in Advertising, Branding, Food, Genericide, Loss of Rights, Marketing, Search Engines, TrademarksIt is probably fair to say from my initial Just Verb It? post, the many articles referenced in that post, the substantial panel of commentary to the post, and additional interest in the topic, that at least two truths about "brandverbing" are beyond much, if any, debate: (1) Lawyers (including the International Trademark Association’s guidelines on proper trademark use) routinely advise brand… Continue Reading
CatchThis: It Might Be Called Bing, But It’s Not Google
Posted in Advertising, Branding, Marketing, Search Engines, TrademarksMicrosoft is flashing its latest version of bling with its launch yesterday of the much anticipated “decision engine” it has dubbed Bing. I agree the new brand name has a nice ring (according to Microsoft, the “sound of found”), with great brevity, rhythm and cadence, but sorry, I’m sticking with the generic name “search… Continue Reading









