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Tag Archives: Misappropriation

A Parody Is Forever?

Posted in Advertising, Idea Protection, Marketing, Television

Recently, a new Verizon commercial caught my eye.  Perhaps you’ve seen it: This immediately reminded me of a circa 1993 (has it really been that long?) De Beers commercial (seen here).  Apparently, this is one of at least two Verizon commercials intended to "spoof" some of the classic, well-known commercials from our past.  My immediate reaction, to these… Continue Reading

Really, Facebook? Really?

Posted in Advertising, Social Networking

Hot on the heels of Dan Kelly’s prediction of the eventual fall of social networking sites, it seems that Facebook has embroiled itself in another controversy.  The upshot of the most recent story is that Facebook is essentially using its power of cyber eminent domain to sieze and use photos posted by users for advertisements… Continue Reading

Does Anyone Remember Spy vs. Spy?

Posted in Branding, Famous Marks, Marketing, Television

If you’ve been tuning in to any television programming over the past months, it’s more likely than not that you have encountered a Coke vs. Coke Zero commercial. These commercials cleverly pit representatives of Coca-Cola against Coke Zero because Coke Zero has “misappropriated” Coca-Cola’s flavor in a low-cal drink. The commercials provide entertaining theories from taste infringement… Continue Reading