Recently, a new Verizon commercial caught my eye. Perhaps you’ve seen it: This immediately reminded me of a circa 1993 (has it really been that long?) De Beers commercial (seen here). Apparently, this is one of at least two Verizon commercials intended to "spoof" some of the classic, well-known commercials from our past. My immediate reaction, to these… Continue Reading
Tag Archives: Misappropriation
Really, Facebook? Really?
Posted in Advertising, Social NetworkingHot on the heels of Dan Kelly’s prediction of the eventual fall of social networking sites, it seems that Facebook has embroiled itself in another controversy. The upshot of the most recent story is that Facebook is essentially using its power of cyber eminent domain to sieze and use photos posted by users for advertisements… Continue Reading
Does Anyone Remember Spy vs. Spy?
Posted in Branding, Famous Marks, Marketing, TelevisionIf you’ve been tuning in to any television programming over the past months, it’s more likely than not that you have encountered a Coke vs. Coke Zero commercial. These commercials cleverly pit representatives of Coca-Cola against Coke Zero because Coke Zero has “misappropriated” Coca-Cola’s flavor in a low-cal drink. The commercials provide entertaining theories from taste infringement… Continue Reading









