For those of you following professional sports generally, and hockey in particular, you now know that Winnipeg has a new NHL team called the Winnipeg Jets. The “new” Jets recently unveiled their updated logo which you can see compared to the old logo above. Now, the “new” Jets are not to be confused with the former NHL… Continue Reading
Tag Archives: MLB
Which Non-Verbal Logo Doesn’t Belong?
Posted in Branding, Famous Marks, Food, Marketing, TrademarksWelcome to another addition of Non-Verbal Logos that truly stand alone (without words). Other additions here and here. The latter was generously republished by David Airey. So, as we’ve said before, pictures can say a thousand words, but which logo doesn’t belong here: My answer below the jump.
How the National Pastime Threw America a Curveball
Posted in Guest Bloggers—John Reinan, Senior Director at Fast Horse, a Minneapolis consumer marketing agency With baseball’s annual All-Star game set for tonight, it’s a good time to tell a tale calculated to drive any IP lawyer insane: how the National Pastime concocted and enshrined an entirely fictitious tale of the game’s origins. Anyone who’s visited baseball’s Hall… Continue Reading









