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Tag Archives: MLB

When You’re A Jet You’re A Jet All The Way … Unless You Eventually Become A Coyote Or Start Out As A Thrasher

Posted in Branding

For those of you following professional sports generally, and hockey in particular, you now know that Winnipeg has a new NHL team called the Winnipeg Jets. The “new” Jets recently unveiled their updated logo which you can see compared to the old logo above. Now, the “new” Jets are not to be confused with the former NHL… Continue Reading

How the National Pastime Threw America a Curveball

Posted in Guest Bloggers

 —John Reinan, Senior Director at Fast Horse, a Minneapolis consumer marketing agency With baseball’s annual All-Star game set for tonight, it’s a good time to tell a tale calculated to drive any IP lawyer insane: how the National Pastime concocted and enshrined an entirely fictitious tale of the game’s origins. Anyone who’s visited baseball’s Hall… Continue Reading

“Chief Wahoo” Re-Branding Underway? A Painful Lesson on Saving Face

Posted in Advertising, Branding, First Amendment, Marketing, Trademarks

     A picture can say a thousand words; so does a face. The same is probably true of non-verbal logos, including the several federally-registered "Chief Wahoo" logos, shown above (all apparently still in use by the "Cleveland Indians" professional baseball team, according to their latest trademark filings). So, what do they say to you? My take? I can… Continue Reading