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Tag Archives: Monster Cable

An Energized Trademark Monster?

Posted in Advertising, Agreements, Articles, Branding, Dilution, Famous Marks, Law Suits, Marketing, Trademark Bullying, Trademarks, TTAB, USPTO

Three months ago we discussed a “trademark bullying” allegation against Monster Energy, detailed in a declaratory judgment complaint filed in Montana federal district court by energy-drink competitor Victory Energize. Last week, Law360 reported the case settled on confidential terms, and the claims were dismissed with prejudice, at Victory Energize’s request, so the “trademark bullying” charge… Continue Reading

Monster Cable Ordered to Pay Monster Daddy Attorneys Fees in Meritless Appeal

Posted in Contracts, Law Suits, Trademark Bullying, Trademarks, TTAB

Techdirt has written extensively about why Monster Cable is considered ”somewhat famous as a trademark bully.” Numerous comments to a TTABlog post reinforce this view. One of the examples Mike Masnick over at Techdirt has highlighted is a TTAB case we handled for a Monster Cable victim a few years back, reported here, with pleadings here. This victory led us… Continue Reading

Rapala Taunts a Monster?

Posted in Advertising, Branding, Fair Use, Marketing, Trademark Bullying, Trademarks

Happy Mother’s Day!  So, it’s time again to talk a little fishing billboard branding, I guess. We have enjoyed discussing Rapala billboard ads over the last couple of years, the “attracting cats” billboard, the “More hits than Google” billboard, the “Whudjagiddumon” billboard, and now the “Do you believe in monsters?” billboard. Note the upper case “G”… Continue Reading

View Free Webinar Here: Strategies for Dealing With “Trademark Bullies”

Posted in Trademark Bullying, Trademarks, TTAB

Last month I mentioned a trademark bullying webinar available through Minnesota Continuing Legal Education (MinnCLE), here. Tuition was $95 for 75 minutes of action-packed discussion on this very hot topic, so, a real bargain. Now, MinnCLE is graciously making it available for viewing free, here, so enjoy. (No CLE credit). By way of preview, yours truly set up the topic… Continue Reading

A Legal Perspective on the Pros and Cons of Name Styles

Posted in Advertising, Almost Advice, Branding, Marketing, Sight, Trademarks

Earlier this week, Guest Blogger Burt Alper from Catchword Branding, provided a marketer’s perspective on the pros and cons of naming styles, here. With that introduction, now seems like a good time to revisit the critically important line — in terms of legal protection — between descriptive and suggestive names, and also provide a handy graphic to illustrate the… Continue Reading