– Draeke H. Weseman, Weseman Law Office, PLLC 68,929 Backers. $10,266,845 Pledged. 10,266% Funded. The stat line above describes “Pebble,” a project to build blue-tooth enabled watches with e-paper screens that display information from synchronized mobile phones. The project is the highest funded project in the history of Kickstarter, a crowd-funding platform started in 2009. … Continue Reading
Tag Archives: Motorola
Be Mo Like a Brandverb?
Posted in Advertising, Branding, Marketing, Sight, TrademarksThere is a new bank in town, or at least new billboard advertising for a bank I haven’t noticed before now — by the way, I like the color scheme. The logo reminded me of another, at least from a distance, albeit for different services. Putting that issue aside, there are a couple of things… Continue Reading
Keeping brands simple: Because it’s all in your head
Posted in Guest Bloggers—Dave Taylor, Taylor Brand Group Think of your favorite brands of clothing, beverages, restaurants, or insurance–any product or service you like and purchase. You could probably name two brands or more in every category in addition to competitive brands that you’ve chosen not to buy, or haven’t bothered to try. Take a little bit of… Continue Reading
Droid Does Poor Billboard Placement
Posted in Advertising, Marketing–Dan Kelly, Attorney Continuing on my previous comments that the entity(-ies) responsible for the Droid phone (i.e. Verizorolagoogasfilm, or whatever the consortium of Verizon, Motorola, Google, and Lucasfilm is going by these days) are not necessarily following the “don’t be evil” motto, the billboard below, found along a very busy interstate, strikes me as poorly… Continue Reading
Droid: An “Eye” Phone?
Posted in Advertising, Branding, Infringement, Marketing, Trademarks–Dan Kelly, Attorney As Steve has noted, I find it amusing that the Droid phone from Verizon licenses DROID from Lucasfilm Ltd. To my mind, the Droid “eye” theme is a poor imitation of another famous fantasy character: the Eye of Sauron, from Tolkien’s Lord of the Rings trilogy. When I see the Droid eye,… Continue Reading
Likelihood of Confusion (As to What?)
Posted in Advertising, Agreements, Branding, Contracts, Famous Marks, Goodwill, Marketing, TrademarksWho is responsible for this billboard ad? Is it a Google advertisement? Verizon? Motorola? Droid? Whatever the answer, it helps make the point visually that trademarks require protection beyond mere confusion as to source; basically, the same point we made a while back (in response to Seth Godin’s trademark position and then during a friendly sparring match with Ron Coleman), as we discussed the breadth of the… Continue Reading
Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Derek Allen
In hindsight, writing about creativity and the law may have always been in the cards for me. I began training for a career in litigation at an early age by finding ways to disagree with pretty much anyone about pretty much anything. In my longest-running “case,” I argued with my middle school math teacher, Mrs. Jabs, for the better part of four years over whether, even if I got the right answer, I had to show my work to get full credit. More...
Martha Engel
Although my interest in gadgetry and my aptitude for math eventually led me to become an engineer, my ad executive father and artistically gifted mother fostered an appreciation for the creative from a young age. More...
Anjali Shankar
When I was in elementary and middle school, I loved writing short stories. Creativity and imagination seem to come naturally to people when they are young. More...
Timothy Sitzmann
I have always considered myself to be a creative person. Full disclosure: I'm not claiming that I've created anything good, merely that I have created things that exist.More...
Cathleen Dahl
Trademarks and I met through a small job advertisement in the back of a local newspaper, and little did I know that I would spend the next 18 years (and counting) deriving a living from their existence and importance. More...