DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Motorola

Kickstarting Your Trademark Portfolio

Posted in Articles, Branding, Guest Bloggers, Infringement, Law Suits, Marketing, Technology, Trademarks, USPTO

– Draeke H. Weseman, Weseman Law Office, PLLC 68,929 Backers.  $10,266,845 Pledged.  10,266% Funded. The stat line above describes “Pebble,” a project to build blue-tooth enabled watches with e-paper screens that display information from synchronized mobile phones.  The project is the highest funded project in the history of Kickstarter, a crowd-funding platform started in 2009. … Continue Reading

Droid Does Poor Billboard Placement

Posted in Advertising, Marketing

–Dan Kelly, Attorney Continuing on my previous comments that the entity(-ies) responsible for the Droid phone (i.e. Verizorolagoogasfilm, or whatever the consortium of Verizon, Motorola, Google, and Lucasfilm is going by these days) are not necessarily following the “don’t be evil” motto, the billboard below, found along a very busy interstate, strikes me as poorly… Continue Reading

Likelihood of Confusion (As to What?)

Posted in Advertising, Agreements, Branding, Contracts, Famous Marks, Goodwill, Marketing, Trademarks

Who is responsible for this billboard ad? Is it a Google advertisement? Verizon? Motorola? Droid? Whatever the answer, it helps make the point visually that trademarks require protection beyond mere confusion as to source; basically, the same point we made a while back (in response to Seth Godin’s trademark position and then during a friendly sparring match with Ron Coleman), as we discussed the breadth of the… Continue Reading