—Mark Prus, Marketing Consultant at NameFlashSM I received a lot of terrific feedback on my recent Duets Blog post “When Should You Change Your Name?” Consider this Volume 2 in the series. After you have decided to change your name, “How Do You Know When You Have Identified a Great Name?” This could also… Continue Reading
Tag Archives: Name Development
When Should You Change Your Name?
Posted in Guest Bloggers—Mark Prus, Marketing Consultant at NameFlashSM In my NameFlashSM name development business, I sometimes get asked by clients, “Should I change my brand name?” From a purely selfish standpoint my answer should be “YES!” because I get paid to generate names! But the reality is that there are times when you should not change your… Continue Reading
The Night (Some of) the Lights Went Out at Sears
Posted in Advertising, Branding, Marketing, Sight, TrademarksSorry, I couldn’t resist snapping this photo tonight at the local Sears appliance store: Could Sears be going green and saving some electricity? Could Sears be suggesting it is ready to carefully listen to your requests and/or complaints? Or, has Sears found a creative way to promote its sale of Ultimate Ears earphones in the dark? More seriously, this… Continue Reading
In the Brand Name Game, Honda Gets it Done the Hard Way
Posted in Branding, Famous Marks, Goodwill, Guest Bloggers, Marketing, Trademarks—Dave Taylor, Taylor Brand Group In this age of fiercely defended intellectual property, it’s tough developing even a single new product name. Registered trademarks guard their brand territory in every industry and fence out their competitors. Launching a new product name can take months or years of name generating, testing, and legal process. Done well,… Continue Reading
Apple Tee’s Off its New Social Networking With Ping
Posted in AdvertisingWell, it appears that yesterday’s guest blogger, Andrew Miller, and I are on the same wavelength as I also prepared some thoughts on the new iTunes Ping social networking platform. I guess such is the case in the world of social media where current events can be discussed ad nauseam in a matter of minutes. Apple’s… Continue Reading
Name Development Faux Pas, a.k.a. What Were They Thinking?!
Posted in Guest Bloggers—Mark Prus, Marketing Consultant at NameFlashSM As a professional name developer, I am often amused by the decisions companies make when naming products. Here are just a few of the naming faux pas I have observed. 1. Poor Visual Communication – Naming is an emotional decision and you often get caught up amongst the trees… Continue Reading
What Has Happened To Car Names?
Posted in Branding, Guest Bloggers, Marketing, Trademarksby Mark Prus Marketing Consultant at NameFlashSM As a professional name developer, I think about names all the time. One of my favorite times to think is when driving. No, I am not “texting while driving.” But when I pull up behind a car at a red light, I notice the name on the back… Continue Reading
The Long and Short of Name Development
Posted in Advertising, Branding, Guest Bloggers, Keyword Ads, Marketing, Search Engines, Social Networking, Trademarksby Mark Prus of NameFlashSM Some of my name development clients are fans of long, keyword-rich names. Obviously the appeal of a search engine spotting your website is driving this approach. Some of my naming clients are fans of short names that can be easily shared on Twitter. Which approach is better? I will confess… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Joy S. Newborg
When I took a personality/career test in high school to determine which path in life I should follow, I was told I should either be in broadcast journalism or law. So after I went to undergraduate school for broadcast journalism and film/television, I went on to obtain my law degree from the University of Minnesota. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...