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Tag Archives: NameFlash

Hello, My Name Is Dave

Posted in Almost Advice, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Product Packaging

-Mark Prus, Principal, NameFlash Name Development Mark Cuban held a variety of jobs in his youth including selling garbage bags door-to-door and being a bartender, a disco dancing instructor, and a party promoter. But one thing that frustrated him was bank overdraft fees. Now he’s helping to fund an app that claims it can help people… Continue Reading

Decide on the “Why,” Not the “What”

Posted in Articles, Branding, Food, Guest Bloggers, Marketing

—Mark Prus, Principal, NameFlashSM Name Development If you have kids, you know that they all pass through the “Why Phase,” where they keep asking “Why?” until you ultimately resort to the conversation-ending phrase “Ask your Mother (or Father).” You probably are also familiar with the “5 Whys” technique of asking “Why” at least 5 times… Continue Reading

How Do You Know?

Posted in Guest Bloggers

—Mark Prus, Marketing Consultant at NameFlashSM I received a lot of terrific feedback on my recent Duets Blog post “When Should You Change Your Name?” Consider this Volume 2 in the series.   After you have decided to change your name, “How Do You Know When You Have Identified a Great Name?”  This could also… Continue Reading

When Should You Change Your Name?

Posted in Guest Bloggers

—Mark Prus, Marketing Consultant at NameFlashSM In my NameFlashSM name development business, I sometimes get asked by clients, “Should I change my brand name?” From a purely selfish standpoint my answer should be “YES!” because I get paid to generate names! But the reality is that there are times when you should not change your… Continue Reading

Good Name, Bad Name? It Depends.

Posted in Guest Bloggers

—Mark Prus, Principal, NameFlashSM Name Development There is a local furniture store in Pittsburgh called Colonial Modern Furniture. Its slogan is “It’s Colonial. It’s Modern. And everything in between.” This demonstrates one of the biggest mistakes people make in picking a name—developing a name that tries to speak to everyone. I’m sorry, but apart from… Continue Reading

Is the iPad Name Going Generic?

Posted in Branding, Famous Marks, Genericide, Guest Bloggers, Loss of Rights, Marketing, Search Engines, Trademarks

—Mark Prus, Marketing Consultant at NameFlashSM Like many professional name developers, I opened 2010 by making fun of the Apple iPad name. Steve Jobs gave a strong case for naming the “tablet pc” in a way that was consistent with previous Apple naming conventions (iPod, iTunes, iPhone), but many of us poked fun at the… Continue Reading