—Laurel Sutton, Principal at Catchword Brand Name Development You may be aware that there is a large sports arena located in Oakland, California, wherein both the Oakland A’s and the Oakland Raiders play their respective sports. You may further be aware that this edifice is commonly known as “the Oakland Coliseum”, a practical name which… Continue Reading
Tag Archives: Naming Rights
Unintended Consequences
Posted in BrandingAs I was perusing ESPN.com, I came across an interesting installment on their Page 2 Power Rankings. For the uninitiated, Page 2 Power Rankings is a light-hearted ranking of the top sports-related stories grabbing headlines over the previous week (or two, or three, I’m not sure of the frequency). As a Minnesotan and an NFL fan, my… Continue Reading
Roof Collapse at Mall of America (Field)
Posted in Mixed Bag of NutsDo you suppose that the Mall of America ever thought about its brand name being associated with a "roof collapse" when it signed on and paid for the naming rights at the aging Mall of America Field, the nearly thirty year old inflatable indoor venue "formerly known as" the Hubert H. Humphrey Metrodome, located in Minneapolis, Minnesota? Having seen this image, the above… Continue Reading
Qwesting for a Good Billboard Location?
Posted in Advertising, Fair Use, TrademarksI recently traveled to Omaha and noticed the following billboard: For those not familiar with these companies, Qwest Communications is a telecommunications company that services many western states. Cox Communications is another relatively large telecommunications company. Both serve the Omaha area. The billboard is an example of nominative fair use, which Steve explained here. While… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Derek Allen
In hindsight, writing about creativity and the law may have always been in the cards for me. I began training for a career in litigation at an early age by finding ways to disagree with pretty much anyone about pretty much anything. In my longest-running “case,” I argued with my middle school math teacher, Mrs. Jabs, for the better part of four years over whether, even if I got the right answer, I had to show my work to get full credit. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...