Last week, the North Dakota Supreme Court issued an opinion in a suit relating to the University of North Dakota’s use of the name FIGHTING SIOUX and related imagery. This opinion was the latest installment in a long-running matter, the history of which I will not get into in detail–the opinion recites most of the relevant facts. … Continue Reading
Tag Archives: Native Americans
Supreme Court Declines to Hear Redskins Trademark Case
Posted in Advertising, Branding, Trademarks, TTABToday, the U.S. Supreme Court declined to hear the requested appeal of Harjo v. Pro-Football, Inc., the nearly two-decade old trademark case seeking cancellation of the U.S. Trademark Registrations owned by the NFL franchise in the Nation’s Capitol. In doing so, the highest Court in the land, has permitted the laches ruling to stand. Basically, permitting dismissal of the action given a… Continue Reading
Supreme Court Asked to Review Washington Redskins Trademark Case
Posted in Advertising, Branding, First Amendment, Law Suits, Marketing, Trademarks, TTABBack in May, I wrote a piece entitled "Re-Branding Madness in Washington" Overlooks Obvious: The Washington Redskins," discussing the trademark cancellation action that I filed on behalf of seven prominent Native American leaders back in September 1992 (Harjo et al v. Pro-Football, Inc.), and calling for the football team to "hire a branding guru to engage… Continue Reading
Chief Wahoo ≠ Louis Sockalexis
Posted in Advertising, Branding, Marketing, TrademarksLast week I blogged about how the Cleveland Indians could save some face by re-branding Chief Wahoo: Turns out there are some who believe that Chief Wahoo is a "tribute" to or the logo actually pays "homage" to Louis Sockalexis, who Baseball Almanac has reported to be professional baseball’s first American Indian player. He apparently played for… Continue Reading
“Re-Branding Madness in Washington” Overlooks Obvious: The Washington Redskins
Posted in Branding, First Amendment, Law Suits, Marketing, TrademarksRe-branding occurs all the time. Re-branding occurs in business. Remember when Bell Atlantic became Verizon? Andersen Consulting became Accenture? How about when Philip Morris became Altria? Re-branding occurs in politics too. Just days ago, Judson Berger discussed a kind of "re-branding madness" consuming Washington, D.C. right now: "Terrorist attack is out. — ‘man caused disaster’ is in." Our friends at Catchword Branding had… Continue Reading









