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Tag Archives: NCAA

Ex-Husker QB Leads Offense Against EA Sports

Posted in Fair Use, First Amendment, Guest Bloggers, Law Suits, Marketing

—By Joey Lomicky, Communications Consultant, Xcel Energy As a Nebraska alum, former (okay, okay, current) sports gaming addict and First Amendment connoisseur, I’ve been intrigued by the high-profile class action lawsuit filed by ex-Cornhusker quarterback Sam Keller, which has recently resurfaced in the news. In fact, there’s a good chance this case may find its… Continue Reading

NCAA-holes

Posted in Fair Use, Law Suits

There has been a recent (over the last two years) rash of lawsuits by former NCAA athletes alleging a right to recover money arising from the exploitation of their likenesses in video games. Recently, the Ninth Circuit heard arguments in the case Keller v. Electronic Arts, Inc. (complaint here). For a summary of the case and arguments,… Continue Reading

Retiring the Fighting Sioux Nickname and Imagery

Posted in Branding, Goodwill, Law Suits, Marketing, SoapBox, Trademarks

Last week, the North Dakota Supreme Court issued an opinion in a suit relating to the University of North Dakota’s use of the name FIGHTING SIOUX and related imagery.  This opinion was the latest installment in a long-running matter, the history of which I will not get into in detail–the opinion recites most of the relevant facts. … Continue Reading

Questionable Sports Team Name Truncations?

Posted in Branding, Marketing, Squirrelly Thoughts, Television, Trademarks

         I suppose these questions and remarks may be perceived by some as rubbing salt in the wound, particularly fans of Vanderbilt University Men’s Basketball, and especially following Vandy’s buzzer-beater loss to Murray State in the opening round of NCAA tournament play. So sorry, but my boys are glued to the television, computer, CBS and ESPN during March Madness… Continue Reading

Surface Level Branding Runs Deep on This Athletic Field

Posted in Branding, Marketing, Non-Traditional Trademarks, Sight, Trademarks

To sports fans of this university, December has been a big month because their beloved team finished the 2009 regular football season undefeated (13-0) once again, winning yet another post-season BCS bowl game bid. Next month will be even bigger news if their WAC team happens to defeat TCU in the Tostitos Fiesta Bowl. To trademark types, however, the biggest news of… Continue Reading