—Neil F. Anderson, Founder & President, The Courage Group, Inc. This is the second part of a series on business plans that began here, so without further ado: Marketing and Sales While all sections are important, place major time and emphasis on these sections. Tip for future entrepreneurs still in college-take as many marketing/sales courses… Continue Reading
Tag Archives: Neil Anderson
Business Plans, Now More Than Ever: Part I
Posted in Guest Bloggers—Neil F. Anderson, Founder & President, The Courage Group, Inc. In an up, down, or whatever economy, companies will continue to let people go. Job security has gone long by the wayside. Many of these affected employees (especially baby-boomers) are deciding to start their own business. Now choosing to control their own time, income and… Continue Reading
Why Publicity Matters, Part II (Best Publicity Strategy)
Posted in Guest Bloggers, Television—Neil F. Anderson, Founder/President, The Courage Group, Inc. Having already discussed Why Publicity Matters last week, the most effective publicity strategy is to position yourself as an expert in your field. Notice how the media, especially television, seems to have the same experts come on shows to comment on stories etc. This did not happen by accident… Continue Reading
Why Publicity Matters, Part I
Posted in Guest Bloggers—Neil F. Anderson, Founder/President, The Courage Group, Inc. Want to increase the awareness of your company’s products or services? Want to boost your own credibility in the eyes of your potential clients or customers? And equally as important, want to increase sales and your chances of business survival? But have no money for traditional advertising? The answer,… Continue Reading









