DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Noam Cohen

Just Verb It? Part III: Testing the “Slippery Slope” of Using Brands as Verbs

Posted in Advertising, Branding, Genericide, Loss of Rights, Marketing, Trademarks

Although intellectual property lawyers of the Dr. No variety may not like to admit it – I submit that, not all slippery slopes are created equal. While some slippery slope cautions might prevent a few bumps and bruises in traveling along a particular path (e.g., the one on the left below), I suspect far fewer slippery slope… Continue Reading