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Tag Archives: Non-Verbal Logos

Apple’s Word Count for Non-Verbal Branding

Posted in Articles, Branding, Goodwill, Infringement, Law Suits, Marketing, Non-Traditional Trademarks, Sight, Technology, Trademarks, USPTO

A picture is said to say a thousand words, and ironically that is almost literally and exactly true when it comes to Apple’s focus on non-verbal icon branding. A week before the 4th of July, Apple filed these three non-verbal trademark applications: Clicking on each will take you to the detailed USPTO information for each application,… Continue Reading

Calling Non-Traditional Trademarks By Name

Posted in Advertising, Articles, Branding, Look-For Ads, Loss of Rights, Marketing, Non-Traditional Trademarks, Product Configurations, Technology, Trademarks, USPTO

Things that are worth talking about need names. Good, distinctive names are best. As you may recall, last year we wrote this about non-verbal logos needing names: “Marketing types, when brand owners operate in the world of non-verbal logos, isn’t spreading the news by word of mouth more difficult without a word to bring the image… Continue Reading

A Horse-Drawn Trademark Collision Ahead?

Posted in Articles, Branding, Famous Marks, Marketing, Trademarks, USPTO

Little did I know that my temporary holiday-season addiction to the QuizUp Logos game would giddyup another blog post regarding non-verbal logo similarity. The pair of logos above identify, distinguish, and indicate the source of two famous luxury brands, can you name them correctly? Fashionista noted the similarity some time ago, here. Despite the clear… Continue Reading

LogoThief to the Rescue

Posted in Articles, Branding, Copyrights, Dilution, Famous Marks, Infringement, Marketing, Sight, Trademarks

  There is a brand new exposer of potential intellectual property violations on the scene, meet LogoThief: “We exist to name and shame logo thieves and all others who plagiarise the work of logo designers.” Here is what prompted the start of the website just last week: “We started this website because we are sick of… Continue Reading

Google’s Latest Trademark Bugaboo?

Posted in Advertising, Articles, Branding, Dilution, Famous Marks, Infringement, Marketing, Non-Traditional Trademarks, Search Engines, Sight, Trademarks, USPTO

Fame tends to attract attention, and imitation, especially unwanted imitation from, well, even pests. The Google trademark appears to have obtained such a high degree of fame that no third party can include the word “Google” in its mark without having a problem, regardless of what the third party happens to be selling. Ron, can you say, right in gross?… Continue Reading

University of California Flushes New Logo

Posted in AlphaWatch, Branding, Guest Bloggers, Marketing, Social Networking, Trademarks

So, last Friday we covered this story: Critics Flush New University of California Logo. Now, we can report that the next morning, the Los Angeles Times wrote this story: Maligned UC Logo Shelved; “Time to Move On,” Officials Say. Putting aside any possible questions about cause and effect, is there a difference between flushing a… Continue Reading

KFC’s FLG, A Finger Lickin’ Good Trademark Truncation?

Posted in Branding, Famous Marks, Food, International, Marketing, Trademarks, Truncation, USPTO

It is not a secret (recipe or otherwise) that Kentucky Fried Chicken became KFC to more easily (through truncation in branding) communicate an expanded menu and a healthier approach to fast food. We’ve even wondered whether KFC eventually may bow to an image of the Colonel with no words, as a non-verbal logo, as so many others have… Continue Reading

Will Consumers See Through Invisible Branding?

Posted in Advertising, Branding, Marketing, Trademarks

Last week, Jack Ellis of World Trademark Review, did a very interesting piece on something called “invisible branding”: “Trademark-free marketing: should other companies follow Ford?” In it, Ellis explores Ford Motor Company’s recent decision to utilize no trademark or brand references in Ford’s “Go Further” advertising campaign. It is interesting timing for Ford to go stealth without its… Continue Reading