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Tag Archives: Oprah Winfrey

My Aha Moment

Posted in Branding, Television

If you’ve been paying attention to the trademark front, you’ve probably heard that Oprah and Mutual of Omaha recently settled a small skirmish over the use of "aha moment."  The skirmish was apparently ignited by Mutual of Omaha’s attempt to register "Official Sponsor of the Aha Moment."  According to Oprah, she made the phrase famous… Continue Reading

Affiliate Marketing

Posted in Advertising, Domain Names, Food, Guest Bloggers, Infringement, Law Suits, Marketing, Trademarks

Trademark Infringement is a sticky subject online. Our first blog talked about Twitter and trademark infringement and today I want to address trademark infringement in relation to affiliate marketing.  Affiliate Marketing is a process that rewards a blog or website for every customer that is brought to the company (the affiliate) that blog or website… Continue Reading