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Tag Archives: Overstock.com

Change Your Name Already!

Posted in Advertising, Almost Advice, Branding, Domain Names, Guest Bloggers, Marketing, Mixed Bag of Nuts, Product Packaging, SoapBox

-Mark Prus, Principal, NameFlash Name Development I sometimes get asked by prospective clients if they should change their name, and I help them evaluate if a change is necessary. But sometimes there are stubborn companies who persist in marketing a name that is not right. Overstock.com is a prime example of this behavior. In early… Continue Reading

Overstocked with Names: It’s Still the Oakland Coliseum Around Here

Posted in Guest Bloggers

—Laurel Sutton, Principal at Catchword Brand Name Development You may be aware that there is a large sports arena located in Oakland, California, wherein both the Oakland A’s and the Oakland Raiders play their respective sports. You may further be aware that this edifice is commonly known as “the Oakland Coliseum”, a practical name which… Continue Reading