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Tag Archives: Packaged Foods

Did You Get the Memo, Less is More?

Posted in Advertising, Almost Advice, Branding, Marketing, Product Packaging, Trademarks, Truncation

A couple of days ago, Brandweek featured an interview of Peter Clarke, CEO and founder of Product Ventures, a Fairfield, Connecticut design firm that has created packaging for Heinz, Folgers and Febreze, among other brands: Brandweek: You believe that packaging has become simpler of late. Can you describe what you mean by that? Peter Clarke:… Continue Reading

The Relevance of Third-Party Trademark Registrations

Posted in Famous Marks, Food, Infringement, Law Suits, Non-Traditional Trademarks, Product Configurations, Trademarks, TTAB

A lot can be learned from the easily searched trademark registrations existing on the United States Patent and Trademark Office’s online database. For example, Examining Attorneys at the USPTO will refuse registration based on prior confusingly similar registered marks, so responsible trademark owners will conduct the necessary searching and due diligence prior to adoption and first use…. Continue Reading