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Does False Advertising Pay in the Baby Formula Business?

Posted in Advertising, Food, Guest Bloggers, Law Suits, Marketing

For Mead Johnson, the maker of Enfamil, $13.5 million is a small price to pay to halt the slide towards store brand formula. Some companies just have a knack for rubbing the federal courts the wrong way. Case in point: Baby formula brand Enfamil and its maker, Mead Johnson Nutrition. Last week, a federal court… Continue Reading