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Tag Archives: Perrigo

MiraLAX Won’t “Loosen Up” Against OTC Store Brand Competition

Posted in Advertising, Branding, Copyrights, Dilution, Infringement, Law Suits, Marketing, Product Packaging, Sight, Trademarks

Schering-Plough Healthcare, owner of the MiraLAX brand — the top-selling OTC oral laxative ($360 Million in OTC sales since launching in February 2007) — has pulled out all of the available stops and then some, in a pre-Thanksgiving Day federal district court action brought in the District of Delaware, asserting a variety of intellectual property and unfair competition claims… Continue Reading