—Randall Hull, The Br@nd Ranch® Charlie Sheen, aka “F-18”, “Warlock”, “Torpedo of Truth” — oh please — is instructive to anyone pondering the vicissitudes of brands, particularly celebrities as brands. Unless you have been off planet Earth for the last year, you have surely watched the not-so-slow train wreck called Charlie Sheen. Once a $1.8… Continue Reading
Tag Archives: Personal Branding
Charlie Sheen: Coming to a Product Endorsement Near You?
Posted in Branding, Goodwill, Guest Bloggers, Marketing—David Mitchel, Chief Marketing Officer, Norton Mitchel Marketing The ongoing saga of Charlie Sheen has been quite odd. He demanded a pay raise and made inflammatory comments about his boss, Two and a Half Men Executive Producer Chuck Lorre, which led to Two and a Half Men shutting down production for the rest of the… Continue Reading
It’s All About the (Personal) Branding
Posted in MarketingWhether you believe in personal branding or not, there is some truth to the fact that how you portray yourself off- and on-line is extremely important. Call it "personal branding" or online reputation…whatever you want, as long as you monitor it and shape it in the way you’d like. A major component of "online branding"… Continue Reading
Lady Gaga and Bad Blake: Which is the More Authentic Individual Brand?
Posted in Guest Bloggers—Aaron Keller, Capsule In the movie “Crazy Heart,” Bad Blake is asked about authentic country music and whether Tommy Sweet was “real” country. With his hatred for Tommy, he still gave him the authentic country nod. Kind words, but really what is an authentic brand when it comes to an individual star like Bad Blake… Continue Reading
Tiger’s Personal Brand of Apology?
Posted in Branding, MarketingPutting aside the questions of whether Tiger Woods needed to or should have made a public apology, the timing of it, and even the content of it, now that Brand Tiger made the decision to do so and did so last Friday, I’m interested more with how Tiger conveyed it and the likely impact it will have on his personal… Continue Reading
The Roar of Tiger Woods in Branding
Posted in Advertising, Agreements, Branding, Contracts, Guest Bloggers, MarketingThe impact of the Tiger Woods scandal in branding can be viewed from two different perspectives. The first perspective comes from the point of view of the companies that paid Woods to endorse their products. The second perspective is how the personal brand of Tiger Woods will be impacted as the smoke clears from this… Continue Reading
Don’t Expect This to Have Tiger by the Tail…
Posted in Advertising, Agreements, Branding, Contracts, Guest Bloggers, MarketingTiger Woods’ scandal proves once again that celebrity gossip mongering is a blood sport. The bigger the celebrity, the more the blood will flow. In Tiger’s case, he can open up a blood bank. Though it’s unlikely to reach the insanity that was unleashed when Michael Jackson died last summer, it will take the… Continue Reading
Personal Branding and Trademarks: Avoiding One-Dimensional Caricatures
Posted in Branding, Marketing, TrademarksA lot can be learned about personal branding from Winnie the Pooh & Friends: Many years ago we had a family friend who believed she was able to simplify anyone she encountered into a character from Winnie the Pooh & Friends. He’s a real Tigger, so impulsive. She’s a Piglet, such a worry-wort. He’s so Rabbit, a regular self-proclaimed know-it-all. She is so curiously… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Joy S. Newborg
When I took a personality/career test in high school to determine which path in life I should follow, I was told I should either be in broadcast journalism or law. So after I went to undergraduate school for broadcast journalism and film/television, I went on to obtain my law degree from the University of Minnesota. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...