– Jason Sprenger – President, Game Changer Communications

Last month, my firm (Game Changer Communications) celebrated its four-year anniversary.  As I often do at times like that, I reflected on a lot of things about my business – successes, challenges, key milestones and more.  This particular anniversary also got me thinking about the

Jason Sprenger – President, Game Changer Communications

“Ummm…you’re those people who get their clients in the newspaper?”

“Oh yeah, you guys throw some great parties!”

“You’re the pros who people call when they’re in trouble and they need to make it all go away.”

“Huh?  You do advertising, right?”

Believe it or not, these

Debbie Laskey, MBA

There is an often-overlooked aspect of marketing that can be considered a distant relative. Public relations, also referred to as PR, is this sometimes forgotten but very important component of marketing promotions. At its core, PR can be defined as managing a brand’s image and reputation, but it touches all

Just so you know, this is not the post I planned to write today. Hat tip to you, Bo!

It has been exactly one year since Bo Muller-Moore — the “Eat More Kale” guy from Vermont — submitted a comprehensive 71-page response to the registration refusal based on “Eat Mor Chikin” issued by

There was a time when a certain kind of small business owner — strapped for cash — with a meager promotional budget, easily could be tempted to adopt a “clever” name, as a “short-cut,” to “play off” a well-known, iconic brand, but in the end, he or she probably was convinced by counsel that doing