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Tag Archives: Principal Register

Rolling Out the Red Carpet — More On Branding Athletic Turf & Trademarks

Posted in Advertising, Branding, Marketing, Non-Traditional Trademarks, Sight, Trademarks

In December, you may recall, I blogged about Boise State’s federal registration of the color blue as applied to athletic field turf, known to many as Smurf Turf. At the time, I wondered out loud whether Boise State’s success in the U.S. Trademark Office might lead others to follow along this trademark path? Hat tip again to Brad… Continue Reading

Taking the Cake With Suggestive Trademarks?

Posted in Branding, Food, Marketing, Sight, Trademarks

John Reinan provided yesterday a marketer’s perspective that questioned the value of coined trademarks. In my experience, as a trademark type, one place on the spectrum of distinctiveness where both trademark and marketing types can have their cake and eat it too, is the delicious category of suggestive trademarks. From the legal side of the coin, suggestive… Continue Reading