My son snapped this photo during a recent family trip to Washington, D.C. It almost has become a hobby for him to capture people in the act of ignoring a sign’s specific request or doing exactly what a sign purports to forbid. While some retreated from the water in the World War II Memorial when they… Continue Reading
Tag Archives: Principal Register
Rolling Out the Red Carpet — More On Branding Athletic Turf & Trademarks
Posted in Advertising, Branding, Marketing, Non-Traditional Trademarks, Sight, TrademarksIn December, you may recall, I blogged about Boise State’s federal registration of the color blue as applied to athletic field turf, known to many as Smurf Turf. At the time, I wondered out loud whether Boise State’s success in the U.S. Trademark Office might lead others to follow along this trademark path? Hat tip again to Brad… Continue Reading
Taking the Cake With Suggestive Trademarks?
Posted in Branding, Food, Marketing, Sight, TrademarksJohn Reinan provided yesterday a marketer’s perspective that questioned the value of coined trademarks. In my experience, as a trademark type, one place on the spectrum of distinctiveness where both trademark and marketing types can have their cake and eat it too, is the delicious category of suggestive trademarks. From the legal side of the coin, suggestive… Continue Reading









