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Tag Archives: product configuration

Noticing Your Exposure to Color Marks

Posted in Product Configurations

A few weeks ago I wrote about the use of unique colors in trademarks and logos as a potential way to differentiate your brand. Like using distinctive colors as part of a trademark, many companies use distinctive colors on their actual products to act as source identifiers. While a color trademark for a product does take… Continue Reading

Spot that Spout

Posted in Product Configurations

  It was time for a new kitchen faucet at our house and after opening the box of our new Delta faucet we noticed this image on the side panel of the box. The registration for this kitchen faucet product configuration mark (shown farthest to the right on the box) can be seen here.  As… Continue Reading

Shot in the Dark – the PPK Design Trademark

Posted in Advertising, Counterfeits, Famous Marks, Goodwill, Marketing, Non-Traditional Trademarks, Product Configurations, Sight, Television, Trademarks, TTAB

—Karen Brennan, Winthrop & Weinstine I found Fig. 1 (from what I am sure was a very valuable patent, although I could not locate it) to be very fitting for this post.  After three and half years, four Office Actions, a Petition to the Director and finally an appeal, our client’s product configuration mark for the… Continue Reading

Ode to Le Tour De France

Posted in TTAB

Now that the Tour de France is over, it looks like the choices in evening television once again consist of several versions of the same reality show.  I can’t complain, the Tour was phenomenal this year and I enjoyed every minute I was able to watch (thank you DVR).  Last week, as the 2009 le Tour… Continue Reading