The internet was aflutter yesterday over a lawsuit involving Angry Birds. The artist who created a pet toy line is apparently quite angry that she’s not racking up gold coins from a lucrative license agreement for the mark ANGRY BIRDS with Rozio. If you haven’t been living off the grid, and if you’re maybe somewhat
Product Development
As Seen On TV
By Duets Guest Blogger on
– Mark Prus, Principal, NameFlash
One of my local stores has a huge selection of “As Seen on TV” products. In reviewing their offerings, it occurred to me that the brand names are almost all descriptive & highly functional names that make it very clear what the product does. I’m talking about names like the…
Got Mammary Gland Excretions?
By Duets Guest Blogger on
Posted in Guest Bloggers
—Jason Voiovich, Ecra Creative Group
Key Points:
1. The National Milk Producers Federation wants the FDA to crack down on plant "milks" (i.e. Silk) using the word "milk" to describe their product.
2. The dairy industry has reason to worry – dairy consumption isn’t quite keeping pace with inflation, the soy milk market (while small)…