DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Public Relations

A Tipping Point For Super Bowl Advertisements?

Posted in Advertising, Almost Advice, Branding, Guest Bloggers, Look-For Ads, Marketing, Mixed Bag of Nuts, Product Packaging, Social Media, Television

-Mark Prus, Principal, NameFlash Name Development I was largely unimpressed with the crop of Super Bowl ads this year. It seemed to me that advertisers have chased “form over function” and have forgotten that when you spend $5 million for a 30-second ad you should probably sell some product to offset that cost. There were… Continue Reading

The Key Qualities that Companies That Succeed Have in Common

Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

– Jason Sprenger – President, Game Changer Communications Last month, my firm (Game Changer Communications) celebrated its four-year anniversary.  As I often do at times like that, I reflected on a lot of things about my business – successes, challenges, key milestones and more.  This particular anniversary also got me thinking about the qualities I most… Continue Reading

Rethinking Our Professions, and Unlocking New Value for Businesses

Posted in Advertising, Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

– Jason Sprenger – President, Game Changer Communications “Ummm…you’re those people who get their clients in the newspaper?” “Oh yeah, you guys throw some great parties!” “You’re the pros who people call when they’re in trouble and they need to make it all go away.” “Huh?  You do advertising, right?” Believe it or not, these… Continue Reading

How to Scare the Pants Off Your Attorney: Get better service, another attorney or be pleasantly surprised

Posted in Guest Bloggers, Mixed Bag of Nuts

–  James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, PRSA BEPS Emeritus If you are an attorney, work with or have attorneys in litigation, here’s an interesting, relevant, recent story you can relate to. This is also a story about leadership. A couple months ago, I was asked by a local religious organization to… Continue Reading

Washington’s NFL Team and U.S. Customs

Posted in Articles, Branding, Counterfeits, Loss of Rights, Marketing, Social Media, Trademarks, TTAB, USPTO

Last week the NFL franchise that plays football near — but not in — our Nation’s Capital, was dealt another significant legal and public relations blow that would have any rational brand owner working overtime on its re-branding efforts. Professor Christine Haight Farley, at American University’s Washington College of Law, summarizes the Amanda Blackhorse decision… Continue Reading

The Top 10 IP Issues Troubling PR Pros

Posted in Articles, Branding, Copyrights

That was the substance of my talk last Friday in St. Louis at the Public Relations Society of America’s 2015 Midwest District Conference. A great conference, lots of talent in the house. One of the attendees had very high praise, remarking afterwards that it was “the best presentation on IP” she has experienced — “very… Continue Reading

10 Reasons To Change Your Name

Posted in Advertising, Branding, Genericide, Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts, Technology

– Mark Prus, Principal, NameFlash I’m often asked by companies if they should change the name of a product, service or even the company itself. Here is my shortlist of 10 really good reasons to change your name: People Can’t Pronounce or Spell Your Name – Here are a few of the names chosen by… Continue Reading

Top 10 Branding Tips Using PR

Posted in Advertising, Branding, Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media, Social Networking

– Debbie Laskey, MBA There is an often-overlooked aspect of marketing that can be considered a distant relative. Public relations, also referred to as PR, is this sometimes forgotten but very important component of marketing promotions. At its core, PR can be defined as managing a brand’s image and reputation, but it touches all aspects… Continue Reading

Will Chick-fil-A, uh Chicken Out?

Posted in Almost Advice, Articles, Branding, Food, Genericide, Loss of Rights, Marketing, Social Media, Social Networking, Trademark Bullying, Trademarks, TTAB, USPTO

Just so you know, this is not the post I planned to write today. Hat tip to you, Bo! It has been exactly one year since Bo Muller-Moore — the “Eat More Kale” guy from Vermont — submitted a comprehensive 71-page response to the registration refusal based on “Eat Mor Chikin” issued by the USPTO… Continue Reading

Seeking Forgiveness: Time to Set a Much Higher Standard

Posted in Goodwill, Guest Bloggers, Mixed Bag of Nuts

–  James E. Lukaszewski, ABC, APR, Fellow PRSA Much as I admire Dov Seidman, the founder of LRN, his recent call for an “apology ceasefire” is precisely what self-forgiving, mistake-prone, could-care-less-about-victims executives are looking for: an officially sanctioned get-off-the-hook excuse. The very things that make us recoil at some of the silly, foolish, naïve and… Continue Reading

USA Today Lends Credibility to Airline Rules?

Posted in Branding, Marketing

Imagine my surprise this morning, after having blogged just yesterday about rote airline instructions concerning the danger of electronic devices in Lacking Credibility, to see the cover story for USA Today read: "Many Fliers Refuse to Turn Off Electronic Gadgets." Incidentally, not this Gadget, but that’s another story altogether. Recall that yesterday, in writing about the… Continue Reading

Putting the Shoe on the Other Tootsie

Posted in Agreements, Branding, Dilution, Domain Names, Famous Marks, Food, Goodwill, Infringement, Law Suits, Marketing, Trademark Bullying, Trademarks

There was a time when a certain kind of small business owner — strapped for cash — with a meager promotional budget, easily could be tempted to adopt a “clever” name, as a “short-cut,” to “play off” a well-known, iconic brand, but in the end, he or she probably was convinced by counsel that doing so would be… Continue Reading

Why Publicity Matters, Part III

Posted in Guest Bloggers

—Neil F. Anderson, Founder/President, The Courage Group, Inc. Being Your Own PR Firm I recommend learning how to get free media publicity yourself. And then going out and trying to get it yourself, vs hiring a full time PR firm. (which is usually not cost effective for new start-ups, on limited budgets) Take a page out of… Continue Reading

Why Publicity Matters, Part II (Best Publicity Strategy)

Posted in Guest Bloggers, Television

—Neil F. Anderson, Founder/President, The Courage Group, Inc. Having already discussed Why Publicity Matters last week, the most effective publicity strategy is to position yourself as an expert in your field. Notice how the media, especially television, seems to have the same experts come on shows to comment on stories etc. This did not happen by accident… Continue Reading

Why Publicity Matters, Part I

Posted in Guest Bloggers

—Neil F. Anderson, Founder/President, The Courage Group, Inc. Want to increase the awareness of your company’s products or services? Want to boost your own credibility in the eyes of your potential clients or customers? And equally as important, want to increase sales and your chances of business survival? But have no money for traditional advertising? The answer,… Continue Reading

Destructive Management Communication Behavior

Posted in Guest Bloggers

—James E. Lukaszewski ABC,APR, Fellow PRSA, President of the Lukaszewski Group Division of Risdall McKinney Public Relations When we analyze what causes management communications programs to implode, explode, derail, self-destruct, or simply slide into the ditch, there are identifiable behaviors and activities that precede or predict disaster or negative collateral damage. Here’s a checklist of what… Continue Reading

Best Buy Criticized for Geek Squad Trademark C&D Letter

Posted in Advertising, Branding, Infringement, Marketing, Sight, Television, Trademark Bullying, Trademarks

  Best Buy was the subject of some intense criticism at the end of last week when Chris Morran of The Consumerist Blog and Mike Masnick of the Techdirt Blog took Best Buy to task and Mike went so far as to label Best Buy a “trademark bully” for sending a cease and desist letter to Newegg for… Continue Reading

Losing the L-Word

Posted in Advertising, Almost Advice, Branding, Guest Bloggers, International, Marketing

 Okay, nobody wants to be a "loser," unless, of course, you happen to be the biggest one, but that’s beside the point, because that’s not the L-word I’m talking about today. No, I’m talking about a much more traditionally positive L-word, as in "leader," but as I learned earlier this week, at an excellent breakfast seminar hosted at Padilla Speer Beardsley (PSB) headquarters in Minneapolis, entitled… Continue Reading

Roof Collapse at Mall of America (Field)

Posted in Mixed Bag of Nuts

Do you suppose that the Mall of America ever thought about its brand name being associated with a "roof collapse" when it signed on and paid for the naming rights at the aging Mall of America Field, the nearly thirty year old inflatable indoor venue "formerly known as" the Hubert H. Humphrey Metrodome, located in Minneapolis, Minnesota? Having seen this image, the above… Continue Reading

Trademark Bullies Beware the Seventh Circuit

Posted in Infringement, Law Suits, Trademark Bullying, Trademarks, TTAB

Actually, not just the Seventh Circuit Court of Appeals (governing appeals from the federal district courts in Illinois, Indiana, and Wisconsin), but the Seventh Circuit is the most recent to reaffirm that our current legal system does, in fact, provide protection against real “trademark bullies” — and more generally — those who abuse the legal process with unfounded Lanham Act claims…. Continue Reading

Ringy Dingy: A Handy PR Tool for Trademark Lawyers

Posted in Mixed Bag of Nuts

Years ago I recall hearing a veteran trademark lawyer warn intellectual property continuing legal education attendees, "When your toolbox only has a hammer in it, everything in your world starts to look like a nail." Fair enough. It’s time for all of us to revisit the contents of our professional toolbox. Last week, following the firestorm of criticism surrounding Best Buy’s cease and desist… Continue Reading

Total Recall

Posted in Guest Bloggers

by Randall Hull of The Br@nd Ranch® AKA: "Oh What a feeling". Unless you have been on a trek to one of the poles or living in a cabin deep in the woods somewhere, you have likely heard about the huge problem facing Toyota Motor Corporation and its U.S. organization Toyota Motor Sales USA Inc…. Continue Reading

Color Trademarks, Red Knobs, and Secondary Meaning

Posted in Branding, Goodwill, Infringement, Law Suits, Look-For Ads, Marketing, Non-Traditional Trademarks, Sight, Trademarks

More on single color trademarks today. Eighteen months ago, Wolf Appliance obtained a federal trademark registration in connection with "a red knob or knobs" of "domestic gas and electric cooking appliances, namely, ranges, dual-fuel ranges, cooktops, and barbeque grills." Wolf put its registration to the test a couple of weeks ago in a federal trademark infringement… Continue Reading