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Tag Archives: Queen

A Plural New Year’s Resolution For ESPN

Posted in Advertising, Marketing, Television

Apparently I’m rapidly fading from ESPN’s target demographic. This became painfully clear to me over the holiday season, with ESPN’s Bowl Week promotion, featuring Atlantic’s hip-hop artist B.O.B. performing "I Am The Champion": It’s not that ESPN is promoting an up and coming rapper, I understand that marketing decision. It’s the title and lyrics of the selection –… Continue Reading

A Muppet’s a Muppet’s a Muppet

Posted in Trademarks

Lest you think this post is just an excuse to post the ridiculously viral video of The Muppets singing Queen’s “Bohemian Rhapsody,” guess again.  There is a trademark lesson here.   Do I still have your attention?  The lesson is this – you, the consumer, don’t need to know what the source of a good… Continue Reading