Trying my consumer’s hat on for size this Labor Day, I’ll ask the question: Would you pay good money and choose to stay a night or two in the hotel pictured above, without having a personal recommendation from a very, very good friend? Me neither, says my wife, for our family. Did the name have anything to… Continue Reading
Tag Archives: Re-branding
W H O, R U? Exposing Single-Letter Trademark Envy in Hotel Branding
Posted in Advertising, AlphaWatch, Branding, International, Marketing, TrademarksHotel chains appear determined to own single-letter trademarks anymore. Yes, the lodging industry appears headed toward serving up a regular bowl of alphabet soup you might say. Do you recognize any of these single letter hotel marks?
Chief Wahoo ≠ Louis Sockalexis
Posted in Advertising, Branding, Marketing, TrademarksLast week I blogged about how the Cleveland Indians could save some face by re-branding Chief Wahoo: Turns out there are some who believe that Chief Wahoo is a "tribute" to or the logo actually pays "homage" to Louis Sockalexis, who Baseball Almanac has reported to be professional baseball’s first American Indian player. He apparently played for… Continue Reading
“Chief Wahoo” Re-Branding Underway? A Painful Lesson on Saving Face
Posted in Advertising, Branding, First Amendment, Marketing, TrademarksA picture can say a thousand words; so does a face. The same is probably true of non-verbal logos, including the several federally-registered "Chief Wahoo" logos, shown above (all apparently still in use by the "Cleveland Indians" professional baseball team, according to their latest trademark filings). So, what do they say to you? My take? I can… Continue Reading
A Memorial Day Suggestive Branding Challenge
Posted in Branding, Domain Names, Marketing, TrademarksMemorial Day is another example of successful re-branding: Memorial Day apparently used to be called Decoration Day. Although most appreciate and understand that this federal holiday since 1971 comes on the last Monday in May, there is a concern that "many Americans nowadays have forgotten the meaning and traditions of Memorial Day." It is more than a three-day… Continue Reading
“Re-Branding Madness in Washington” Overlooks Obvious: The Washington Redskins
Posted in Branding, First Amendment, Law Suits, Marketing, TrademarksRe-branding occurs all the time. Re-branding occurs in business. Remember when Bell Atlantic became Verizon? Andersen Consulting became Accenture? How about when Philip Morris became Altria? Re-branding occurs in politics too. Just days ago, Judson Berger discussed a kind of "re-branding madness" consuming Washington, D.C. right now: "Terrorist attack is out. — ‘man caused disaster’ is in." Our friends at Catchword Branding had… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Derek Allen
In hindsight, writing about creativity and the law may have always been in the cards for me. I began training for a career in litigation at an early age by finding ways to disagree with pretty much anyone about pretty much anything. In my longest-running “case,” I argued with my middle school math teacher, Mrs. Jabs, for the better part of four years over whether, even if I got the right answer, I had to show my work to get full credit. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...