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Tag Archives: Red Cross

Unintended Irony in a Business Name?

Posted in Advertising, Branding, Marketing, Trademarks

Common sense probably dictates that if you take the time and effort to create, build, and position signage to help sell what it is you’re selling, the sign should be visible, right? Especially in these tough times, when you’re selling real estate, and this is the view from the road: Then again, maybe not, especially if you’ve adopted a business… Continue Reading

Non-Verbal Logos That Can Stand Alone, And One That Can’t

Posted in Branding, Famous Marks, Marketing, Sight, Trademarks

Even young children understand the power of brands and trademark symbols before they can read. Years ago, when my children were at the ripe young age of wondering (and maybe caring) what my job was, I’d try to explain the kinds of things a trademark attorney might do. Of course, I didn’t tell them some view trademark types as "the… Continue Reading