Recovering from a nasty bout of walking pneumonia over the last couple of days, I probably spent more time (at least, mindless time) in front of the television than the last several months combined. One thing that caught my eye during a brief and surprisingly mindful moment while I suffered was another brand to recently jump on the brandverb… Continue Reading
Tag Archives: Restaurant Trademarks
AlphaWatch on the Streets of San Francisco
Posted in AlphaWatch, Branding, Marketing, TrademarksSomething like 8,000 trademark attorneys are wandering loose on the streets of San Francisco for the International Trademark Association’s annual meeting. Once again, the main attraction was "Meet the Bloggers" — this edition happened to be "Meet the Bloggers VII" — where a record crowd crammed into Swig Bar a few hours ago, from 8:00 – 10:00 PM. Thanks Marty, John, and Ron for another great event!… Continue Reading
Retail Sign Shape Trademarks: The “French Diamond Design”
Posted in Branding, Food, Marketing, Non-Traditional Trademarks, Sight, TrademarksYou probably have gathered by now that I like thinking and writing about non-traditional trademarks. For some time, mostly when I’m in the car and I happen to notice them, I have been wondering about the shapes of various retail signs and how many of their owners may have sought to federally register them as non-traditional trademarks, separate… Continue Reading
El Pollo Loco Goes Loco on Minnesota Restaurant Name
Posted in Mixed Bag of Nuts, Sight, TrademarksWhenever I return from a trip from California, I am always surprised at the number of people who ask whether I visited the palace of hamburgers known as In-N-Out. I’m not much of a burger fan, so my trips to that establishment are rare. I try, however, never to miss a trip to El Pollo… Continue Reading









