Likelihood of confusion? Likelihood of dilution? Blurring? Tarnishment? All to the left?

 

To closely examine Sears’ most recent trademark infringement and dilution law suit and complaint concerning the DIEHARD brand against the maker of DieHard Spray ("a numbing agent for male genitalia"), check out Sears, Roebuck & Co. v. Rockhard Laboratories, Inc., venued in the

–Susan Perera, Attorney

Which brands come to mind when you think of Sears? Craftsman, Kenmore, Lands End? …what about Structure?

During a recent trip to Sears I found myself walking past this Sears sign for its clothing brand, Structure.   I was struck by a memory of the Structure men’s clothing store of the late ‘90s