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Tag Archives: Section 43(a) of Lanham Act

Seth Godin on Trademark?

Posted in Branding, Dilution, Famous Marks, Idea Protection, Infringement, Law Suits, Marketing, Search Engines, Trademarks

      Seth Godin has an amazing knack for creating and spreading ideas that matter, mostly really good ones, by the way. I always look forward to his daily riffs and I have been known to spread some of his important ideas too when they overlap with things I happen to care a lot about. When it comes to Mr…. Continue Reading

Does Your Eye Spy A Canary?

Posted in Advertising, Branding, Dilution, Fair Use, Famous Marks, Non-Traditional Trademarks, Trademarks

A couple of weeks ago I posted an Accountemps billboard advertisement that prominently features what appears to be a 3M Post-it brand removable adhesive note, and I asked whether it constitutes fair use, and whether 3M’s permission is necessary to run the advertisement, since 3M owns a federal trademark registration for the color "canary yellow" in connection with these notes…. Continue Reading

How Hot Will This Saucy Trademark Chip Fight Be? Blazin’ Hot? Now, That’s Hot!

Posted in Advertising, Branding, Food, Infringement, Law Suits, Marketing, Sight, Trademarks

There is no question that attempting to own "hot" or versions of "hot" appears to have great value and importance in the marketing world. So, how many original, unique, and memorable ways are there to communicate spicy "hot" anyway? As to memorable, perhaps painfully memorable, Paris Hilton apparently sells designer clothes under her "That’s Hot" brand, and judging from… Continue Reading