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Tag Archives: Slip ‘N Slide

Product Placement in Movies

Posted in Branding, Marketing

As someone fascinated by the movie industry, I am always curious about product placement in movies. I wonder how strategic the placement of a product is. Sometimes product placements can be rather ostentatious, as in “The Devil Wears Prada,” where fashion is central to the movie’s plot, and other times it is much more subtle…. Continue Reading

Genericide Watch: Frisbee, Hula Hoop, Slip ‘N Slide, and Super Ball

Posted in Genericide

–Dan Kelly, Attorney Wham-O, Inc. has had its share of hits over the years, achieving “household name” status (my opinion) with an impressive list of trademarked (I am not afraid to use it as a verb) products: FRISBEE for “toy flying saucers for toss games” HULA HOOP for “plastic toy hoops” SUPER BALL for “sport and toy balls” SLIP ‘N SLIDE for a “flexible… Continue Reading