-Dave Taylor, Owner, Taylor Brand Group Dear Avis, 50 years is a long time to sustain a slogan. Imagine the cultural change it has to navigate. Just look at the changes in the rental car industry since 1962. Yet your recently retired slogan, We Try Harder, survived and at least kept you in the number… Continue Reading
Tag Archives: Slogans
Showing What’s in a Slogan?
Posted in Articles, Branding, False Advertising, Marketing, TrademarksSeth Godin seems to suggest the most important element of a slogan is living up to the inherent promise in it — the underlying story of the brand. I suppose that is hard to dispute; a catchy set of words that isn’t true to the brand doesn’t help, instead the noticeable disconnect probably hurts the brand. At the same… Continue Reading
KFC’s FLG, A Finger Lickin’ Good Trademark Truncation?
Posted in Branding, Famous Marks, Food, International, Marketing, Trademarks, Truncation, USPTOIt is not a secret (recipe or otherwise) that Kentucky Fried Chicken became KFC to more easily (through truncation in branding) communicate an expanded menu and a healthier approach to fast food. We’ve even wondered whether KFC eventually may bow to an image of the Colonel with no words, as a non-verbal logo, as so many others have… Continue Reading
Poetry in Slogans
Posted in Branding—Nick Olson, Student at University of Pennsylvania Law School and Wharton School When my classmates find out I studied poetry in college, their typical reaction is, “Oh, so THAT’S how you wound up in law school!” And, in fact, studying poetry really did lead me to studying law and business – not because the market… Continue Reading
The Galleria of Retail Jewelry Store Taglines
Posted in Advertising, Branding, Goodwill, Marketing, Television, TrademarksOn this Valentine’s Day, after enduring weeks of the same endless running of national retail jewelry chain advertising, leading up to this annually celebrated day of love and affection, I thought it might be fitting to try a few retail jewelry store taglines on for size and examine – at least from a trademark perspective – their protect-ability and likely placement on the… Continue Reading
Mastering Your Domain
Posted in Branding, Domain Names, Guest Bloggers, Trademarks—Nancy Friedman, Chief Wordworker at Wordworking; and author of Fritinancy “All the good ones are taken!” Without fail, that’s the lament I hear most frequently from my naming clients. They’re not complaining about legally available trademarks—they’re talking about Internet domains. They want short ones: five letters would be nice. (Uh-huh.) They want “clean” ones: no… Continue Reading
Save Big What? Where?
Posted in Advertising, Branding, Keyword Ads, Marketing, Search Engines, TrademarksSeeing this Cartridge World vehicle bumper led me to wonder, is it possible to save anything big besides money? And, not to worry, I didn’t snap the photo, I was doing the driving. The www.savebig.com website doesn’t seem to offer any help answering my question. According to a more complete Cartridge World slogan, what ever it is you… Continue Reading
Remember Slogans as Part of Your Branding Arsenal
Posted in Branding–Sharon Armstrong, Attorney One of the common questions I hear from non-legal and non-marketing types is whether only a design can be a trademark and therefore registrable as such. As readers of this blog are well aware, almost any word or design can function as a trademark if it is used as an indicator of source…. Continue Reading
Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Derek Allen
In hindsight, writing about creativity and the law may have always been in the cards for me. I began training for a career in litigation at an early age by finding ways to disagree with pretty much anyone about pretty much anything. In my longest-running “case,” I argued with my middle school math teacher, Mrs. Jabs, for the better part of four years over whether, even if I got the right answer, I had to show my work to get full credit. More...
Martha Engel
Although my interest in gadgetry and my aptitude for math eventually led me to become an engineer, my ad executive father and artistically gifted mother fostered an appreciation for the creative from a young age. More...
Anjali Shankar
When I was in elementary and middle school, I loved writing short stories. Creativity and imagination seem to come naturally to people when they are young. More...
Timothy Sitzmann
I have always considered myself to be a creative person. Full disclosure: I'm not claiming that I've created anything good, merely that I have created things that exist.More...
Cathleen Dahl
Trademarks and I met through a small job advertisement in the back of a local newspaper, and little did I know that I would spend the next 18 years (and counting) deriving a living from their existence and importance. More...