Collaborations in Creativity & the Law ®
– Laurel Sutton, Senior Strategist & Linguist at Catchword Brand Name Development
In late September of 2015, tech media worked itself into a frenzy about the launch of an app called Peeple, which was supposed to give everyone the opportunity to rate and review every person you know. “People do so much research…
Nancy Friedman, chief wordworker, Wordworking
Sooner or later in almost any conversation about global brand names, someone will bring up the “well-known story” about the Chevrolet Nova, the compact car manufactured by General Motors between 1962 and 1979 and again from 1985 through 1988. The Nova “failed” in Latin America, the story has it, because…