DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Social Media

PAPER in a Digital Age

Posted in Almost Advice, Branding, Dilution, Famous Marks, Social Media, Social Networking, Trademark Bullying, Trademarks

On the cusp of its 10 year anniversary, Facebook announced the “Facebook Paper” app – a combination of social networking and content feed that seems strikingly similar to one of my favorite apps Flipboard, with some of the Facebook features included in the app.  While there may be a patent dispute on the horizon there,… Continue Reading

Pinterest’s European Headache

Posted in Branding, Guest Bloggers, Infringement, International, Loss of Rights, Mixed Bag of Nuts, Social Media, Social Networking, Trademarks

Simon Bennett, partner and Rachel Cook, associate Fox Williams LLP Social media companies are some of the biggest growth businesses out there and the very nature of their businesses is global. One of the stronger performers is Pinterest, which offers an online platform to manage images and other content on an online pinboard. As recently as October… Continue Reading

10 Small Business Survival & Growth Tips For 2014

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Squirrelly Thoughts

— Neil F. Anderson, Founder & President, The Courage Group, Inc. Breaking News-We are just a few days away from the New Year. And for many entrepreneurs/small business owners, the feeling this holiday season may be- thank goodness. Overall, the economy was weak and anemic during 2013, which made it a challenge for many business… Continue Reading

If You Ignore Thanksgiving, Your Brand May Suffer

Posted in Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media, Social Networking

- Debbie Laskey, MBA Do you use Thanksgiving to thank your customers and, in the process, build your brand equity and awareness? If not, you’re missing a big opportunity. With November in full swing, don’t make the mistake of focusing only on revenue from Black Friday, Cyber Monday, and after-Christmas sales. Instead, add a component… Continue Reading

The IP in Twitter’s IPO

Posted in Advertising, Branding, Genericide, Marketing, Patents, Social Media, Social Networking, Trademarks

Barring any unforeseen setbacks, Wall Street is aflutter as Thursday marks the latest in social media IPOs – Twitter…and we all remember how well Facebook’s IPO went. Pricing for IPOs involves an assessment of the company’s assets (including its intellectual property portfolio), liabilities, and current and potential revenue.  As many of you savvy marketing folks… Continue Reading

I’m Concerned About The Meaning.

Posted in Advertising, Branding, Marketing, Social Media, Squirrelly Thoughts, Trademarks

In Michigan last week, the billboard below popped up off of an interstate highway near Flint: (image, and story, available here) It certainly isn’t the first time that an advertisement has left out, or at least obscured, the sponsor or the products. (See our own Duets Blog discussion of a Coca Cola ad with sparse information here). Given that… Continue Reading

Do Marketers & Salespeople Ruin Everything?

Posted in Advertising, Guest Bloggers, Keyword Ads, Look-For Ads, Marketing, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Technology

- David Mitchel, Director of Marketing – Distribion, Inc. During the recent LIMRA-LOMA Social Media Conference for Financial Services, one of the key points that keynote speaker Gary Vaynerchuk made was that marketers & salespeople ruin everything. “Ruin everything” is a subjective phrase, and was meant in terms of various marketing channels. Is he right?… Continue Reading

The psychology of referrals: 3 reasons people advocate for brands

Posted in Advertising, Goodwill, Guest Bloggers, Marketing, Social Media, Social Networking, Technology

Matt Kucharski, Executive Vice President, Padilla Speer Beardsley I’m not really the kind of guy to recommend brands on social media, which is a bit ironic because that’s the ultimate goal of every marketer – to turn your customers into advocates. But that all changed the day I discovered Dollar Shave Club, an e-commerce business… Continue Reading

The Pancake Disillusion

Posted in Branding, Guest Bloggers, Marketing, Social Networking

- James Mahoney, Razor’s Edge Communications It was a sunny day, and Richard Milhous Nixon was inspecting the troops.  He came within spitting distance of the photographer pen, where I was babysitting some press people. “Holy cowpat!” I thought.  “The President is wearing make-up!” Sure enough, Nixon had more pancake on his face than Aunt… Continue Reading

University of California Flushes New Logo

Posted in AlphaWatch, Branding, Guest Bloggers, Marketing, Social Networking, Trademarks

So, last Friday we covered this story: Critics Flush New University of California Logo. Now, we can report that the next morning, the Los Angeles Times wrote this story: Maligned UC Logo Shelved; “Time to Move On,” Officials Say. Putting aside any possible questions about cause and effect, is there a difference between flushing a… Continue Reading

Overcoming the Ostrich Strategy by Effectively Using Your Strategic Plan

Posted in Advertising, Guest Bloggers, Marketing, Mixed Bag of Nuts, Search Engines, Social Networking, Technology

- Debbie Laskey and Ward Schendel We all learn a great deal from DuetsBlog and the legal and marketing community assembled by Steve Baird and his team.  As guest bloggers on DuetsBlog, we, Debbie Laskey and Ward Schendel, recently had a conversation about the importance of strategic planning and decided to collaborate on a joint… Continue Reading

5 Things You Can Learn From Facebook About Brand-Building

Posted in Branding, Guest Bloggers, Marketing, Social Networking

—Debbie Laskey, MBA By now, everyone with a television, radio, computer, smartphone, tablet, newspaper, or a few friends has heard that Facebook went public. The company’s initial public offering raised an insane amount of money as well as support from countless new investors. But Facebook has something more valuable to share: five lessons how to… Continue Reading

Will Consumers See Through Invisible Branding?

Posted in Advertising, Branding, Marketing, Trademarks

Last week, Jack Ellis of World Trademark Review, did a very interesting piece on something called “invisible branding”: “Trademark-free marketing: should other companies follow Ford?” In it, Ellis explores Ford Motor Company’s recent decision to utilize no trademark or brand references in Ford’s “Go Further” advertising campaign. It is interesting timing for Ford to go stealth without its… Continue Reading

Can a Domain Name Amplify Trademark Confusion?

Posted in Domain Names, Goodwill, Infringement, Law Suits, Trademarks

–Dan Kelly, Attorney There has been at least one interesting trademark-related story in the wake of the Rush Limbaugh flap.  Health insurance company Humana Inc. and its subsidiary Concentra Health Services, Inc. sued Preval Group, LLC for an injunction against Preval’s use of CONCENTRA in connection with a “memory pill.” Humana raised the issue of… Continue Reading

When Social Media Campaigns Backfire: McDonald’s Edition

Posted in Marketing

We all know when a social media campaign backfires. It’s splashed all over our news channels. (Society seems to enjoy trainwrecks. McDonald’s recently jumped on that train—though probably not totally aware of it. Here’s what happened: McDonald’s used a hashtag (#MeettheFarmers & then #McDStories) to incite followers to tweet their McDonald’s experiences. Among the top… Continue Reading

Enterprise Social Media the Next Frontier

Posted in Almost Advice

Is your company thinking of adopting a social media platform to replace its current website?  If it is, then your company is part of the majority of companies that have either implemented a social media platform, is planning to implement a social media platform, or will implement a social media platform but has no current… Continue Reading

First in Time on the Internet

Posted in Branding, Domain Names, Marketing, Social Networking

–Dan Kelly, Attorney Yesterday, Laura provided some good marketing reasons for grabbing your company’s brand name(s) and/or trademark(s) on various social media sites while the marks and brands are still available.  I am not a marketing professional, but I agree with everything that she has said, and I’m here to provide some “legal” reasons for… Continue Reading

Get Your Brand Name While it’s Hot

Posted in Marketing

It’s on my profile, but I’ll tell you again—an attorney I am not. From a legal standpoint, I’m not qualified to tell you why brands and/or businesses should grab their social network names while they are still available (Dan Kelly is, and he’ll be tackling that on Friday). However, I am qualified to tell you… Continue Reading

Actions Speak Louder Than Words

Posted in Marketing

Social media is a topic I (would like to think I) know a lot about. As much as I advise my clients (the attorneys here at W&W) to use social media, the key to the whole equation is taking it offline and “backing up” what you’ve said over the interwebs. In a world where the… Continue Reading

Tweet Fight

Posted in Law Suits

–Susan Perera, Attorney Most of us are fairly familiar with the use of Twitter.  Like Facebook, this social networking giant has inserted itself into our lives, it is almost difficult to find a business that is not active on Facebook, Twitter, or both.   You can even follow us on Twitter at @duetsblog and @susanperera (no… Continue Reading