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Tag Archives: Spread the Word

Going Brand-Less: To Be or Not to Be a Brand?

Posted in Advertising, Branding, Domain Names, Goodwill, Marketing, Trademarks

Apparently, if you own one of the diminishing number of retail shops that specializes in tobacco products, it doesn’t really matter if you have a brand or a distinctive name, or not. Tell them what you sell, tell them you’re open for business, and they will come, I guess. This image got me thinking about how often this marketing strategy – if… Continue Reading