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Tag Archives: Star Trek

I’m With The Brand

Posted in Branding

What do Glee, The X-Files, and Kiss have in common? I’ll give you a hint. It’s not kick-ass guitar riffs augmented by over-the-top pyrotechnics (as if there is such a thing as “over-the-top” pyrotechnics – unless you’re Great White). It’s also not that David Duchovny is a huge fan of all three. Give-up? Okay. All three have readily recognizable fan clubs… Continue Reading

Protecting Fonts

Posted in Advertising, Branding, Marketing

Times. Garamond. Arial. Copperplate. Chances are that if you are reading this, you not only know what the four terms preceding this sentence mean; you probably use them throughout your daily life. I’m talking about fonts. In the branding world, fonts add more than a little something extra to the words of an advertisement, a title, or copy, communicating to… Continue Reading