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Tag Archives: Steve Jobs

PING Golf Plays Nice, Profits from Trademark Deal with Apple

Posted in Agreements, Branding, Famous Marks, Goodwill, Guest Bloggers, Marketing, Trademarks

  —Andrew Miller, Intern, Fast Horse Inc. In terms of name recognition, PING is to golf what Louisville Slugger is to baseball, so you’re right if you found it odd Apple would name its new music-based social network, of all things, Ping. Apple is no stranger to trademark litigation after wrangling with Cisco (“iPhone”) and… Continue Reading

Likelihood of Confusion (As to What?)

Posted in Advertising, Agreements, Branding, Contracts, Famous Marks, Goodwill, Marketing, Trademarks

Who is responsible for this billboard ad? Is it a Google advertisement? Verizon? Motorola? Droid? Whatever the answer, it helps make the point visually that trademarks require protection beyond mere confusion as to source; basically, the same point we made a while back (in response to Seth Godin’s trademark position and then during a friendly sparring match with Ron Coleman), as we discussed the breadth of the… Continue Reading