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Tag Archives: Strategic

Getting Familiar With the Basics: A Planning Primer

Posted in Advertising, Branding, Guest Bloggers, Marketing

It’s the last quarter of the year, and if you haven’t done your planning for 2010, I’ve got two things to say to you: 1) you’re late (you undoubtedly know that), and 2) you’re not alone. But whether you’re in the middle of developing your 2010 plans, directing planning input from multiple sources, or reviewing… Continue Reading

One Risqué of a Bawls-to-the-Wall Marketing Style?

Posted in Advertising, Branding, Marketing, Non-Traditional Trademarks, Product Packaging, Sight, Touch, Trademarks

Have you ever experienced or observed marketing styles that might be fairly described as high-octane, fast-paced, or perhaps, so hopped-up on Red Bull® or some other energy drink, there is simply no time for meaningful collaboration, much less careful, proactive, strategic thinking or planning? Perhaps a fun, exhilarating experience, but what are the consequences? If you have, as you might know first hand… Continue Reading