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Tag Archives: Sugar

High Fructose Corn Syrup, Thy Name is Not Corn Sugar

Posted in Advertising, Branding, False Advertising, Food, Law Suits, Marketing

More than a year ago, I blogged about high fructose corn syrup getting a makeover.  The Corn Refiners Association has undertaken a campaign to rename high fructose corn syrup as "corn sugar."   (See SweetSurprise.com and CornSugar.com to be indoctrinated.) I recently learned that a number of sugar companies (that’s cane sugar or beet sugar) sued… Continue Reading

Pepsi Throwback: The Renewed Choice of a Generation

Posted in Advertising, Branding, Food, Goodwill, Guest Bloggers, Marketing, Product Packaging

        In December, PepsiCo introduced the United States market to a new, special limited time offer. From December 28-February 22, the Pepsi brand would offer Pepsi Throwback. This version of Pepsi contains real sugar, just as Pepsi products did until the early 1980s. This is the second market trial of Pepsi Throwback, as it had originally… Continue Reading