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Tag Archives: Super Bowl

Could Losing Copyright Protection Be The Key To Ending Stadium Subsidies?

Posted in Articles, Copyrights

Quentin Tarantino is suing Gawker Media because it leaked his script and Northwestern football players are attempting to unionize in yet another attack on the NCAA  — two stories that would otherwise be right in my wheelhouse — but, it’s Super Bowl week so I’m pretty sure I’m constitutionally required to write something about football. Public… Continue Reading

1ST & TEN at the Super Bowl: The Brand You Probably Don’t Know You Know

Posted in Branding, Marketing, Patents, Technology, Television, Trademarks

The NFL is known as a trademark monetizing machine, and this year’s “POT BOWL” is not without its share of trademark stories.   It was recently reported that running back Marshawn Lynch of the Seahawks makes six-figures (for charity) from licensing his BEAST MODE trademark.  Both the Broncos and the Seahawks have battled with Texas… Continue Reading

Super (Bowl) Sunday, Ads Coming Soon

Posted in Advertising, AlphaWatch, Branding, Fair Use, Food, Marketing, Trademarks

Looks like the V Bar at The Venetian Resort, Hotel and Casino, in Las Vegas, is having some sort of function on “Super Sunday” – February 3rd (that date sounds familiar): Here’s a question for those responsible for clearing the ad shown above: Why bother with attempting to invite imagination (especially when the visual aspects require none) by using constrained… Continue Reading

Free Speech and The Super Bowl

Posted in Advertising, First Amendment

Litigation and the Super Bowl go together in modern America like litigation and, well, anything (e.g. tattoos, Bill Russell) in modern America.  But since the Super Bowl is on most of our radars for the next few days, litigation and the Super Bowl it is. As we all (hopefully) know, the freedom of speech in America is protected by the First… Continue Reading

The Road Rules

Posted in Advertising, Branding, Marketing, SoapBox, Trademarks

I’m a car aficionado, but in my opinion and without mincing words, car commercials are boring.  With few exceptions like the Young Vader ad from VW from the Super Bowl a few years ago, car commercials are stale and, more than any other genre, lack what I consider to be the “umami” of ads –… Continue Reading

Chevy Silverado Super Bowl Ad

Posted in Advertising, Branding, Fair Use, False Advertising, Food, Loss of Rights, Marketing, Television, Trademarks

Absorbing all the television commercials in between football action on the field can be as much fun on Super Bowl Sunday as the actual game itself, at least for trademark and marketing types, especially when your favorite team isn’t even on the field. One of my personal favorites from this past weekend’s Super Bowl XLVI was the… Continue Reading

Insuring a Great Super Bowl Trademark Fight

Posted in Advertising, Almost Advice, Articles, Branding, Fair Use, Infringement, Law Suits, Marketing, Trademark Bullying, Trademarks

So, tomorrow is the big day, the big game, or whatever else other intimidated advertisers might call it. I just want to find the best deal on a flat screen television today! But, more to Mike Masnick’s point on Techdirt about the NFL’s reputation as a “trademark bully,” and his challenge to advertisers — “It’s the Super Bowl…. Continue Reading

Coca-Cola’s Consistency Most Remarkable

Posted in Advertising, Branding, Famous Marks, Goodwill, Guest Bloggers, Marketing, Television, Trademarks

—David Mitchel, Norton Mitchel Marketing Coca-Cola is celebrating its 125th birthday this month. A 125 year history as a brand is quite remarkable. Very few brands last that long. In its 125 history, Coca-Cola has become an iconic brand globally. Coca-Cola is a great case in showing the importance of the various elements of the… Continue Reading

Snickers Cross-Section Trademark Notice

Posted in Advertising, Branding, Famous Marks, Food, Marketing, Non-Traditional Trademarks, Sight, Trademarks

You may recall about a year ago I did a post entitled "Delicious Trademarks: Candy Bar Cross-Section Trademarks?" I was reminded of this a couple of weeks ago when I snapped this photo, capturing what I believe to be the same point of sale display that inspired my original post: A couple of months ago I saw in a convenience store a large Snickers… Continue Reading

Who Owns WHO DAT?

Posted in Trademarks

In light of the recent Super Bowl victory by the New Orleans Saints, I think a brief discussion of the recent squabble over ownership of the phrase “who dat” is in order. In case you have not been following the story, the phrase “who dat” is commonly used by football fans and, in particular, New Orleans… Continue Reading

Snickers Scores With Super Bowl Spot

Posted in Advertising, Branding, Food, Marketing, Non-Traditional Trademarks, Product Configurations, Television, Trademarks

With more than a little help from Betty White and Abe Vigoda, Mars topped USA Today’s AdMeter for 2010 Super Bowl television advertisements. For anyone out there who thought Abe Vigoda had passed on, and Mars’ ad was just another technological resurrection of a dead actor to sell products, like me, you’re operating on old and incorrect… Continue Reading

Are You Ready For Some Football (Ads)?

Posted in Branding

Well, even though the Vikings didn’t make it, I am still looking forward to the Super Bowl – for the commercials.  I am sure I am not alone in my excitement.  In fact, there are numerous Web sites dedicated to the best Super Bowl commercials, such as this one which chronicles them by decade.  Purchasing… Continue Reading