There has been a fair amount of ink spilled in the IP blogosphere about last month’s Georgia Pacific v. Von Drehle opinion from the U.S. Court of Appeals for the Fourth Circuit. This is one of several cases that Georgia-Pacific has brought to stop the "stuffing" of off-brand (i.e. non-Georgia-Pacific brand) paper towels in GP’s proprietary enMotion® paper… Continue Reading
Tag Archives: Surveys
Minneapolis Trademark Seminar March 4, 2010
Posted in Branding, Infringement, Law Suits, Trademarks, TTABAn in-depth focus on arguably the most important trademark issue to brand owners and their trademark counsel. The seminar will focus on the many faces of trademark confusion, with a special focus on initial interest confusion, reverse confusion, survey evidence, and post-sale confusion theories. Promises to be a good program, we hope you join us, special guests Ron… Continue Reading
Lies, Damned Lies, and Statistics: Advertising on the Internet
Posted in Advertising, Keyword Ads, Marketing, Search Engines, Social NetworkingProfessors at the University of Pennsylvania and at UC Berkeley School of Law released a study this week conclusively titled "Americans Reject Tailored Advertising," suggesting that there is high resistance among individuals to tailored advertising on the Internet. (Press release from Penn here, NYT coverage here.) Although I have been unable to download a copy… Continue Reading
Internet Surveys — Powerful Yet Perilous
Posted in Advertising, Branding, Genericide, Guest Bloggers, Infringement, Law Suits, Marketing, Product Configurations, Product Packaging, TrademarksBefore the emergence of the Internet, there were two major conventional ways of doing intellectual property consumer surveys — mall intercept surveys and telephone surveys. Mall intercepts work best for branded, consumer products where there is a visual element to be tested. They are moderately expensive and require some incentive. Telephone interviews are good for brand names,… Continue Reading
Subscribe
Add this blog to your feeds or enter your email in the box below and hit GO to subscribe by email.
Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Joy S. Newborg
When I took a personality/career test in high school to determine which path in life I should follow, I was told I should either be in broadcast journalism or law. So after I went to undergraduate school for broadcast journalism and film/television, I went on to obtain my law degree from the University of Minnesota. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...