More than a year ago, I blogged about high fructose corn syrup getting a makeover. The Corn Refiners Association has undertaken a campaign to rename high fructose corn syrup as "corn sugar." (See SweetSurprise.com and CornSugar.com to be indoctrinated.) I recently learned that a number of sugar companies (that’s cane sugar or beet sugar) sued… Continue Reading
Tag Archives: SweetSurprise.com
High Fructose Corn Syrup Getting a Makeover
Posted in Branding, Domain Names, Food, Goodwill, MarketingI read this week that the Corn Refiners Association is making a move to rename high fructose corn syrup to "corn sugar." Interesting and informative article at the NYT. (H/T Elliot’s Blog.) The CRA’s presser, here, is a carefully crafted piece, as it should be. Everything in it, from its subtitle ("Eliminating Consumer Confusion is… Continue Reading
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Steve Baird
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