Band names are big merchandising business, including t-shirts, hats, posters and other paraphernalia.  When checking the United States Patent and Trademark Office (“USPTO”) website for other band trademarks, I was not surprised that the lead singer and savvy businessperson Jon Bon Jovi (a.k.a. John Bongiovi) owns the Bon Jovi® trademark himself. Eighties band REO Speedwagon set