Things that are worth talking about need names. Good, distinctive names are best. As you may recall, last year we wrote this about non-verbal logos needing names: “Marketing types, when brand owners operate in the world of non-verbal logos, isn’t spreading the news by word of mouth more difficult without a word to bring the image… Continue Reading
Despite watching a lot of Olympics coverage, no I haven’t picked up Russian or another Eastern European language yet. Translation: is going backwards a new ad trend? I have been noticing a surprising trend towards using backwards video play. Take for instance these examples: TD Ameritrade ad featuring Olympic speed skater J.R. Celski (Goodby Silverstein… Continue Reading
I’m a car aficionado, but in my opinion and without mincing words, car commercials are boring. With few exceptions like the Young Vader ad from VW from the Super Bowl a few years ago, car commercials are stale and, more than any other genre, lack what I consider to be the “umami” of ads –… Continue Reading
Welcome to another addition of Non-Verbal Logos that truly stand alone (without words). Other additions here and here. The latter was generously republished by David Airey. So, as we’ve said before, pictures can say a thousand words, but which logo doesn’t belong here: My answer below the jump.
—Dave Taylor, Taylor Brand Group In this age of fiercely defended intellectual property, it’s tough developing even a single new product name. Registered trademarks guard their brand territory in every industry and fence out their competitors. Launching a new product name can take months or years of name generating, testing, and legal process. Done well,… Continue Reading
–Dan Kelly, Attorney Last month, the United States Court of Appeals for the Ninth Circuit issued an opinion in the case of Toyota Motor Sales, U.S.A. v. Tabari that asked whether the domain names buy-a-lexus.com and buyorleaselexus.com used in connection with automobile brokerage services infringed Toyota’s trademark rights in LEXUS. Conventional legal wisdom is that only the owner… Continue Reading
by Randall Hull of The Br@nd Ranch® AKA: "Oh What a feeling". Unless you have been on a trek to one of the poles or living in a cabin deep in the woods somewhere, you have likely heard about the huge problem facing Toyota Motor Corporation and its U.S. organization Toyota Motor Sales USA Inc…. Continue Reading
The impact of the Tiger Woods scandal in branding can be viewed from two different perspectives. The first perspective comes from the point of view of the companies that paid Woods to endorse their products. The second perspective is how the personal brand of Tiger Woods will be impacted as the smoke clears from this… Continue Reading