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Tag Archives: toys

Genericide Watch: Frisbee, Hula Hoop, Slip ‘N Slide, and Super Ball

Posted in Genericide

Wham-O, Inc. has had its share of hits over the years, achieving "household name" status (my opinion) with an impressive list of trademarked (I am not afraid to use it as a verb) products: FRISBEE for "toy flying saucers for toss games" HULA HOOP for "plastic toy hoops" SUPER BALL for "sport and toy balls" SLIP ‘N SLIDE for a "flexible plastic water slide"… Continue Reading

Toys “R” Us, Indeed

Posted in Branding, Domain Names, Trademarks

A couple of weeks ago, news reports came out that KB Toys, which had filed for bankruptcy in December, sold its trademarks and domain names to a company called CE Stores LLC for $2.1 million.  Last week, Toys "R" Us disclosed that it owns CE Stores.  While this may be somewhat unremarkable, consider that Toys "R"… Continue Reading