Which of these two signs (generally speaking, not these specific signs) do you think has sold more beer? or It stands to reason that COLD BEER signs have probably moved more product than BUDWEISER signs in the history of time, but, as with all things, context is important. Merge the above train of thought with something else I’ve… Continue Reading
Tag Archives: toys
Genericide Watch: Frisbee, Hula Hoop, Slip ‘N Slide, and Super Ball
Posted in GenericideWham-O, Inc. has had its share of hits over the years, achieving "household name" status (my opinion) with an impressive list of trademarked (I am not afraid to use it as a verb) products: FRISBEE for "toy flying saucers for toss games" HULA HOOP for "plastic toy hoops" SUPER BALL for "sport and toy balls" SLIP ‘N SLIDE for a "flexible plastic water slide"… Continue Reading
Toys “R” Us, Indeed
Posted in Branding, Domain Names, TrademarksA couple of weeks ago, news reports came out that KB Toys, which had filed for bankruptcy in December, sold its trademarks and domain names to a company called CE Stores LLC for $2.1 million. Last week, Toys "R" Us disclosed that it owns CE Stores. While this may be somewhat unremarkable, consider that Toys "R"… Continue Reading









