This past week I’ve been pondering a question of great importance: When might a straitjacket double as a life vest? The answer actually arrived last Monday during INTA’s “The Ethics of Trademark Bullying” panel discussion at the 135th Annual Meeting in Dallas, Texas. In so many words, our good friend and wise guy Ron Coleman, over at… Continue Reading
Tag Archives: Trademark Bully
Minnesota to Own “Trademark Bullies”
Posted in Trademark Bullying, TrademarksMinnesota is positioned once again to take legislative ownership of the ”trademark bullying” debate. Putting aside the serious questions of whether new laws are needed and whether a state as opposed to a federal solution can have any meaningful impact, and despite the federal government’s recent focus on the perceived problem that ended in a whimper, Rep. Peppin appears… Continue Reading
Monster Cable Ordered to Pay Monster Daddy Attorneys Fees in Meritless Appeal
Posted in Contracts, Law Suits, Trademark Bullying, Trademarks, TTABTechdirt has written extensively about why Monster Cable is considered ”somewhat famous as a trademark bully.” Numerous comments to a TTABlog post reinforce this view. One of the examples Mike Masnick over at Techdirt has highlighted is a TTAB case we handled for a Monster Cable victim a few years back, reported here, with pleadings here. This victory led us… Continue Reading
NFL Thwarts Ownership of Harbowl TM
Posted in Trademark Bullying, Trademarks, TTABAs many have written about before me, the NFL is quite protective of its rights in the SUPER BOWL trademark, so much so that some think it has earned the pejorative ”trademark bully” label, so I spilled a little digital ink on the topic last year: Insuring a Great Super Bowl Trademark Fight This year, given the… Continue Reading
Supreme Court Upholds Nike’s Promise to “Break the Wrist, and Walk Away”
Posted in Articles, Infringement, Law Suits, TrademarksNot every day does the United States Supreme Court weigh in on a topic impacting the trademark world, but it did so yesterday in Already, LLC v. Nike, Inc., a case illustrating what can happen when a trademark plaintiff wants to pull the plug and end the lawsuit it started in a walkaway (or as martial arts instructor… Continue Reading
Trademark Civility
Posted in Branding, Infringement, Law Suits, Marketing, Social Networking, Trademark Bullying, TrademarksAbout a week ago I had the honor and pleasure of once again presenting the annual trademark review at the 11th Annual Midwest IP Institute in Minneapolis, Minnesota, with good friend and trademark guru Paul Mussell. And happily, TTABlogger John Welch once again graciously contributed the IP Book chapter on the Top Ten TTAB Cases. One… Continue Reading
Trademark Victims?
Posted in Branding, Food, Infringement, Marketing, Trademark Bullying, Trademarks, USPTOHardly a day goes by without the media reporting on some sort of trademark dispute. Enter the need for a winner and a loser, a bully and a victim. You know the typical media drill by now, Goliath is the trademark owner and a guilty bully, and David, of course, is an innocent victim, lacking any personal responsibility whatsoever…. Continue Reading
Cease and Desist, Please
Posted in Branding, Famous Marks, Guest Bloggers, Infringement, Marketing, Mixed Bag of Nuts, Sight, Trademark Bullying, Trademarks- Brent Carlson-Lee, President, Open Door Foods If you’re anything like me, you occasionally muse about being a celebrity. If I were a movie star, I’d gladly sign autographs – even while at a restaurant with my family. If I were the author of the hottest business book on the New York Times Best Sellers… Continue Reading
Trademark Hooliganism
Posted in Articles, Branding, Guest Bloggers, Infringement, Trademark Bullying, TrademarksA day doesn’t go by without my GoogleAlert spotting another online reference to some purported example of “trademark bullying.” It seems like just about any private assertion of trademark infringement will trigger the use of the term as a very public knee-jerk response. As you know, we’ve spilled a lot of ink, writing about the topic… Continue Reading
Godin on Trademark Bullying?
Posted in Branding, Dilution, Fair Use, Famous Marks, Infringement, Trademark Bullying, TrademarksSeth Godin is someone we follow closely here on DuetsBlog, and he has just weighed in on the “trademark bullying” topic. We haven’t always agreed with his trademark advice, especially his misapprehension of the benefits of federal registration. But, it’s hard to argue with this conclusion: “When a brand becomes a bully, it loses something… Continue Reading
Chick-fil-A’s Successful “Eat Mor Chikin” v. “Eat More Kale” USPTO Letter of Protest
Posted in Advertising, Articles, Branding, Dilution, Famous Marks, Food, Infringement, Marketing, Trademark Bullying, TrademarksAs you will recall, we have followed pretty closely Chick-fil-A’s “Eat Mor Chikin” trademark claims against Vermonter Bo Muller-Moore and his “Eat More Kale” trademark: Eat More Anything? New York Times Covers “Eat More Kale” Trademark Dispute Chick-fil-A Goes Stealth in “Eat More Kale” Trademark Dispute? Chick-fil-A’s “Eat More” Stealth USPTO Trademark Enforcement Strategy Succeeds… Continue Reading
Minnesota’s Legislative Answer to “Trademark Bullying”?
Posted in Infringement, Law Suits, Trademark Bullying, TrademarksMinnesota State Representative Joyce Peppin, is convinced that “trademark bullying” is a problem and that it requires a brand new law in Minnesota to properly deal with it. Representative Peppin apparently is a law student at William Mitchell College of Law, and she has teamed up with other students and William Mitchell law faculty to write and… Continue Reading
Gone Fishing, in Sin City
Posted in Branding, International, Marketing, Trademark Bullying, Trademarks, TTAB, USPTOSpring break brings my family to Las Vegas this year; when we made the plans, we never anticipated leaving behind better weather in Minneapolis, especially this time of year. Oh, well. At least it isn’t slowing down our hiking adventures in the amazing Red Rock Canyon area. Meanwhile, closer to the strip and all the… Continue Reading
How Fashionable is the Louis Vuitton “Trademark Bully” Label?
Posted in Articles, Branding, Copyrights, Counterfeits, Dilution, Fair Use, Famous Marks, First Amendment, Infringement, International, Marketing, Social Networking, Trademark Bullying, TrademarksThere has been quite a flap surrounding the poster and invitation used by the University of Pennsylvania Law School to promote Penn Intellectual Property Group’s Fashion Law Symposium, scheduled for a week from tomorrow. The symposium appears to be designed as a serious affair, boasting an all-star cast of general counsel from the fashion industry, including those from… Continue Reading
Chick-fil-A Goes Stealth in “Eat More Kale” Trademark Dispute?
Posted in Branding, Food, Infringement, Trademark Bullying, TrademarksThe question for the day is not, why did the chicken cross the road, but rather, why did the chicken file an ex parte Letter of Protest with the Office of the Deputy Commissioner for Trademark Examination Policy at the United States Patent and Trademark Office (USPTO), just a few months ago? To get to the other side of the… Continue Reading
Insuring a Great Super Bowl Trademark Fight
Posted in Advertising, Almost Advice, Articles, Branding, Fair Use, Infringement, Law Suits, Marketing, Trademark Bullying, TrademarksSo, tomorrow is the big day, the big game, or whatever else other intimidated advertisers might call it. I just want to find the best deal on a flat screen television today! But, more to Mike Masnick’s point on Techdirt about the NFL’s reputation as a “trademark bully,” and his challenge to advertisers — “It’s the Super Bowl…. Continue Reading
Redefining a Trademark Bully?
Posted in Almost Advice, Articles, False Advertising, Mixed Bag of Nuts, SoapBox, Trademark Bullying, TrademarksWe’ve spilled a lot of digital ink discussing the trademark bullying topic, going all the way back to my original blog post from 2010: ”The Mark of a Real Trademark Bully.” Within the last several days, there has been quite a bit of online media coverage about Trademarkia’s new features that tout an ability to “Find… Continue Reading
New York Times Covers “Eat More Kale” Trademark Dispute
Posted in Dilution, Food, Infringement, Trademark Bullying, TrademarksYesterday the New York Times ran a story on the “Eat Mor Chikin” v. “Eat More Kale” trademark dispute — the same one we covered a week ago: Eat More Anything? A couple of quotes from the NY Times article caught my eye: “In a statement, Chick-fil-A said, ‘We must legally protect and defend our ‘Eat mor… Continue Reading
Putting the Shoe on the Other Tootsie
Posted in Agreements, Branding, Dilution, Domain Names, Famous Marks, Food, Goodwill, Infringement, Law Suits, Marketing, Trademark Bullying, TrademarksThere was a time when a certain kind of small business owner – strapped for cash — with a meager promotional budget, easily could be tempted to adopt a “clever” name, as a “short-cut,” to “play off” a well-known, iconic brand, but in the end, he or she probably was convinced by counsel that doing so would be… Continue Reading
Brilliant Trademark Advice or Baloney?
Posted in Almost Advice, Genericide, Marketing, Trademark Bullying, TrademarksA few bits of trademark advice recently passed across my screen from The Marketing Blog: Turning Entrepreneurs Into Marketers – advice that I believe deserves some friendly comment and critique, leaving you to decide whether any of it rises to the level of brilliant trademark advice or sinks to the level of trademark baloney: “Trademark as you go. Don’t wait… Continue Reading
Protecting the Least Sophisticated Potential Consumers
Posted in Famous Marks, Infringement, Trademark Bullying, Trademarks, TTABWhen the “trademark bully” epithet is hurled at a trademark owner “caught in the act” of enforcing or otherwise protecting its intellectual property rights, another common accompaniment is the expressed outrage and indignation that no one could ever possibly be confused. Here are a few points worth noting: The test of infringement is likelihood of confusion, not actual confusion. Likelihood of confusion is… Continue Reading
Willa-n-Wella, Living-n-Harmony Now
Posted in Branding, Famous Marks, Infringement, Law Suits, Trademark Bullying, Trademarks, TTABThe New York Times has been following a trademark battle between Christy Prunier’s body and beauty care start-up business apparently geared toward preteen and teenage girls (Willagirl LLC) and industry giant Procter & Gamble, owner of the well-known, if not famous, more than century old WELLA hair care brand, with U.S. trademark rights dating back at least to the early… Continue Reading
When Silence is Not Very Golden
Posted in Almost Advice, Infringement, Trademark Bullying, TrademarksWhile it is true that not responding to a trademark cease and desist letter is always an available option, I tend to believe it is rarely a good choice. The strategy of silence seldom makes the issue go away, it often ends up costing the recipient more money to resolve the issue, and it is… Continue Reading
Best Buy Criticized for Geek Squad Trademark C&D Letter
Posted in Advertising, Branding, Infringement, Marketing, Sight, Television, Trademark Bullying, TrademarksBest Buy was the subject of some intense criticism at the end of last week when Chris Morran of The Consumerist Blog and Mike Masnick of the Techdirt Blog took Best Buy to task and Mike went so far as to label Best Buy a “trademark bully” for sending a cease and desist letter to Newegg for… Continue Reading






