"Just because you can," is rarely a good reason to support a decision that really matters. This principle is no less true in the trademark world than it is elsewhere. So, relying on your own navigation of the U.S. Patent and Trademark Office’s (USPTO) online search database without also seeking a trademark attorney’s competent analysis of the… Continue Reading
Tag Archives: Trademark Cancellation
Laboring Over Concurrent Trademark Registrations & Frozen Trademark Rights
Posted in Food, Goodwill, Infringement, Loss of Rights, TrademarksToday marks the end of the 2010 Minnesota State Fair. Sad day, but Happy Labor Day! It also marks an opportunity to talk a bit about the frequently encountered question of trademark priority, frozen trademark rights, the creation of common law trademark rights, and the frequently forgotten concurrent registration trademark tool, using my favorite frozen custard stand at the MN State Fair, as… Continue Reading
Get a Load of This: General Mills Takes Offense in Trademark Spat Over Spuds
Posted in Branding, Food, Genericide, Infringement, Law Suits, Marketing, TrademarksThey say that the best defense is a good offense. It appears that General Mills has adopted this strategy in a recent trademark dispute over the term LOADED in connection with instant potatoes. Just yesterday, the Minneapolis St. Paul Business Journal reported the filing of a federal district court lawsuit by General Mills against Idahoan Foods, in which… Continue Reading
Color Trademarks, Red Knobs, and Secondary Meaning
Posted in Branding, Goodwill, Infringement, Law Suits, Look-For Ads, Marketing, Non-Traditional Trademarks, Sight, TrademarksMore on single color trademarks today. Eighteen months ago, Wolf Appliance obtained a federal trademark registration in connection with "a red knob or knobs" of "domestic gas and electric cooking appliances, namely, ranges, dual-fuel ranges, cooktops, and barbeque grills." Wolf put its registration to the test a couple of weeks ago in a federal trademark infringement… Continue Reading









